The Jordan Harbinger Show - Introcast Campaign - April 2022

Campaign schedule: Apr 15, 2022 (open-ended)

(Apple's Best of 2018) In-depth conversations with people at the top of their game. Jordan Harbinger unpacks guests' wisdom into practical nuggets you can use to impact your work, life, and relationships. Learn from leaders (Ray Dalio, Simon Sinek, Mark Cuban), entertainers (Moby, Tip "T.I." Harris, Dennis Quaid), scientists (Neil deGrasse Tyson, Bill Nye), athletes (Kobe Bryant, Dennis Rodman, Tony Hawk) and an eclectic array of fascinating minds, from art forgers and arms traffickers to spies and psychologists.

Example Script & Talking Points

Below is an example structure for the 2-3 minute Introcast episode, but please feel free to adapt it in any way that fits with your show's own authentic style.

Introduction & Recommendation:

  • We'd like to recommend a podcast we've been listening to called The Jordan Harbinger (pronounced “HAR-BIN-JER”) Show

  • You might have already heard of the show because it's won a bunch of podcast awards

  • What got us listening to Jordan's show again is some of his recent guests who have been fascinating... like the conversation he had with <guest> about <topic> and <other guest> about <other topic>, which was a particularly great episode! <see a selection of episodes below>

  • The Jordan Harbinger Show dives into the minds of fascinating people from athletes, authors and scientists to mobsters, spies and hostage negotiators. <alternatively: CEOs, Political Activists, Government Officials, FBI Agents - please choose what best relates to your audience>

  • Jordan has a gift for getting his guests to reveal never-been-heard-before stories and insights, so we can learn from their unique super powers


Trailer:

Here's a 1 minute trailer from Jordan that will give you a feel for his style and the show.

Conclusion & Call to Action:
Go check it out! Search for The Jordan Harbinger Show (that’s H-A-R-B-(as in boy)-I-N-(as in nancy)-G-E-R) on Apple Podcasts or wherever you listen to podcasts. We've become regular listeners and hope you enjoy it too.
 
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A selection of recent episode guests & topics:

  • Author Shawn Achor on rewiring our brains for happiness

  • Investor Ray Dalio on why nations succeed or fail

  • LinkedIn Founder Reid Hoffman on entrepreneurial truths

  • NBA player Dwayne Wade on life being bigger than basketball

  • Professor Steven Pinker on why rationality seems scarce

  • Anderson Cooper the rise and fall of the Vanderbilt dynasty

  • Author Susan Cain on how being introverted is not a disadvantage

  • How to quit your job the right way (part of Jordan's Friday Deep Dive series or episodes)

  • Expiration Dates - how concerned should you be about expiration dates stamped on items you buy from the grocery store? (part of Jordan's Skeptical Sunday series of episodes)

  • Former KGB Spy and author Jack Barsky (episode specific trailer here if it fits best with your Introcast) 

  • Molly Bloom, author and subject of the Aaron Sorkin film Molly’s Game (episode specific trailer here if it fits best with your Introcast)  

  • Art forger Ken Perenyi (episode specific trailer here if it fits best with your Introcast)

 
Detailed Terms
  • An Apple Ad Listen is defined as a unique apple listener who listens through the duration of the host-read ad segment. The count of this will be updated on the UP dashboard.
  • The rate quoted is for a host read 60 second pre-roll or mid-roll ad. You can go over 60s but please do not go under this amount of time.
  • Please add the requested show notes copy (as found in the ‘Copy for Show Notes’ section of the campaign page) to your episode show notes.
  • Enter your preferred promo code in ‘Manage Your Profile’. The sponsor will create a bespoke landing page using your designated promo code. You will see results of visits to this page under the ‘Pixel Hits’ column in your dashboard.
  • If an episode cannot be released at the agreed date, we ask that you give us at least 10 days written notice. Similarly if in the unlikely event that the advertiser needs to cancel or change something about the campaign, we will provide at least 10 days written notice.
  • When your episode goes live, you will need to log your sponsorship read in the UP dashboard using the ‘add mention’ function.
  • After your first ad drops, you will see your earnings credit accumulate in your UP dashboard.