The NewsWorthy - Introcast Campaign - June 2022

by thenw
Campaign schedule: Jun 22, 2022 (open-ended)

The day’s news made fast, fair and fun – in 10 minutes. Erica Mandy is like a trusted friend who always ‘gets’ both sides. She’s a veteran journalist who was tired of talking heads, alarmist headlines and monotone voices, so she created something different. The NewsWorthy is packed with politics, tech, business and entertainment from a variety of sources -- brought together in one, convenient place (and with a fun twist). Join the thousands of people already listening each weekday!

Example Script & Talking Points

Below is an example structure for the 2-3 minute Introcast episode, but please feel free to adapt it in any way that fits with your show's own authentic style!

Hey, it's {your name} here because I'm excited to tell you about another podcast I recommend called The NewsWorthy.

For me, reading or watching the news all the time can make me feel super overwhelmed / gives me anxiety / is depressing / is annoying with all the arguing pundits. Yet, it's really important to stay informed. So what do you do?

Add "The NewsWorthy" podcast to your playlist every day! Yes, you can get caught-up on everything that's happening now – from the biggest political stories – to the tech and business impacting our lives – to even some fun entertainment news. And you get it all in just about 10 minutes a day... with "The NewsWorthy" podcast.

I find that it truly makes it easier, faster and more efficient to stay informed and to keep up with every conversation at work and home. The host, Erica Mandy, always explains everything that's happening clearly, concisely and from ALL perspectives. She really is unbiased and goes out of her way to pull from a variety of sources. I'm happy to say you won't find any arguing or yelling pundits on this podcast...

Here's a 1 minute trailer from Erica that will give you a feel for her style and her quick, helpful daily news roundups:


Now that I've given The NewsWorthy podcast a try, it's become part of my morning routine / I feel way more informed/ staying informed became so much easier. So go check it out!

Search for "THE" "NEWSWORTHY" -- two words -- THE NEWSWORTHY -- on Apple Podcasts, Spotify, or wherever you're listening right now. I hope you enjoy it as much as I do!
Detailed Terms
  • An Apple Ad Listen is defined as a unique apple listener who listens through the duration of the host-read ad segment. The count of this will be updated on the UP dashboard.
  • The rate quoted is for a host read 60 second pre-roll or mid-roll ad. You can go over 60s but please do not go under this amount of time.
  • Please add the requested show notes copy (as found in the ‘Copy for Show Notes’ section of the campaign page) to your episode show notes.
  • Enter your preferred promo code in ‘Manage Your Profile’. The sponsor will create a bespoke landing page using your designated promo code. You will see results of visits to this page under the ‘Pixel Hits’ column in your dashboard.
  • If an episode cannot be released at the agreed date, we ask that you give us at least 10 days written notice. Similarly if in the unlikely event that the advertiser needs to cancel or change something about the campaign, we will provide at least 10 days written notice.
  • When your episode goes live, you will need to log your sponsorship read in the UP dashboard using the ‘add mention’ function.
  • After your first ad drops, you will see your earnings credit accumulate in your UP dashboard.