Elysium Matter - New Customer Growth
This is a campaign to tell podcast listeners about Elysium's newest product for long-term brain health, Matter.
Elysium was founded on the belief that everyone should benefit directly from compelling health research. Working in partnership with the world’s leading scientists and research universities, Elysium is creating a new category in the industry by translating advances in science into effective products we can easily incorporate into everyday life.
Today, its three products are Basis, a supplement which promotes a healthy cellular aging process, and Index, a revolutionary at-home test that tracks how fast you’ve been aging using the latest generation technology in the science of epigenetics, and now Matter, for long-term brain health.
Elysium has been featured in publications such as The New Yorker, Wired, Washington Post, Time Magazine, Good HouseKeeping and recently as the opening sponsor on The Joe Rogan Experience.
Elysium is based in New York City and has raised over $70M in venture funding from investors such as General Catalyst and the Mayo Clinic. We are scaling up our podcast marketing campaigns in 2020 and we're excited to work with you.
Example Script & Talking Points
Start with your personal experience with Elysium, if applicable, for example:
You’ve heard me talk about Elysium Health before because I’ve been taking their NAD+ supplement, Basis. And now they’ve released their second supplement, Matter, for long-term brain health, created in partnership with Oxford University.
Stick to the language on this section pretty closely, as it has all cleared legal:
So, Why Matter for Your Brain?
- Even if you are healthy, you lose up to 20% of your brain volume over your lifespan.
- Matter’s breakthrough B-vitamin complex is patented to slow the age-related brain loss that can cause memory decline.
- If you’re taking a typical omega-3, you should switch to Matter, because it contains a superior omega-3 that’s 3-5x more bioavailable than the standard omega.
- Matter is rigorously third-party tested by independent labs during and after manufacturing and is NSF Certified for Sport.
- Matter comes from Elysium Health; co-founded by Dr. Leonard Guarente (GAR-EN-TAY) who leads all aging research at MIT, and guided by a renowned Scientific Advisory Board that includes eight Nobel laureates.
You can riff on one of the following or use your own as a closing question:
- Why wouldn’t you take this? It’s a no-brainer.
- Why wouldn’t you do everything you can to invest in your brain health so you can keep doing the things you love doing as you get older?
- We all want to keep our brain functioning optimally for as long as possible, right?
Closing Call to Action:
As listeners of [your show] you can get a special discount off Matter by visiting explorematter.com using the promo code [your code]. That’s explore matter dot com and the promo code [your code].
IMPORTANT: A Few Things Not To Say:
- Matter makes you smarter
- Matter helps with or cures Alzheimer’s disease or other dementias
- Matter fixes brain damage
- Matter has stimulant properties (Matter is an investment in long-term brain health, not a
nootropic)
Copy For Show Notes
Detailed Terms
- An Apple Ad Listen is defined as a unique apple listener who listens through the duration of the host-read ad segment. The count of this will be updated on the UP dashboard.
- The rate quoted is for a host read 60 second pre-roll or mid-roll ad. You can go over 60s but please do not go under this amount of time.
- Please add the requested show notes copy (as found in the ‘Copy for Show Notes’ section of the campaign page) to your episode show notes.
- Enter your preferred promo code in ‘Manage Your Profile’. The sponsor will create a bespoke landing page using your designated promo code. You will see results of visits to this page under the ‘Pixel Hits’ column in your dashboard.
- If an episode cannot be released at the agreed date, we ask that you give us at least 10 days written notice. Similarly if in the unlikely event that the advertiser needs to cancel or change something about the campaign, we will provide at least 10 days written notice.
- When your episode goes live, you will need to log your sponsorship read in the UP dashboard using the ‘add mention’ function.
- After your first ad drops, you will see your earnings credit accumulate in your UP dashboard.