Example Script & Talking Points
Overall Guidelines
- Below is a suggested script but please make the introcast read your own
- Please recommend the aspects of the show that will appeal to your listeners and highlight an episode/guest/topic that your listeners should check out and what you loved about them
***
Intro and Personal Recommendation [pick an opening that’s authentic]
- We have to share some exciting news! The Kevin Rose Show has new and exciting episodes again, and we had to tell you about it…
- We’d like to introduce you to The Kevin Rose Show…
- …The Kevin Rose Show offers a unique blend of non-conventional wisdom, tactical life and health hacks, finance tips, and entrepreneurial advice.
- It's a variety show designed to help listeners achieve their personal and professional best.
- Some of our listeners may already be familiar with the show, because Kevin Rose goes way back, and his background is so unique…
Share What Makes Kevin Special [pick what resonates best with your listeners]
- You may know Kevin Rose as the entrepreneur/founder/creator of Digg and the Zero Longevity app. Both have grown to reach hundreds of millions of users.
- Kevin helped manage and invest hundreds of millions of dollars as a Partner at Google Ventures and now True Ventures.
- Kevin is early at spotting trends: tweeting about Bitcoin in 2012 / interviewing Elon Musk super early into the Tesla journey / angel investing in Twitter, Facebook, Square etc
Share a Specific Episode Recommendation [e.g. reference the early Elon episode or pick your own]
- Kevin had Elon Musk on an episode of his podcast a decade ago when most people hadn’t yet heard of Tesla. So we always pay attention to who Kevin’s next guest is!
- I especially enjoyed the episode with/about [guest/topic] and [something you liked/learned]
[see a broader selection of recent guests below]
Trailer
- I'm going to play a 60 second message from Kevin so you can get a feel for his style
[insert trailer mp3]
Call To Action
- We here at [your podcast] have become devoted listeners of Kevin Rose. Check out his show and you’ll see why.
- Search “The Kevin Rose Show” that’s “the k-e-v-i-n r-o-s-e show” on your favorite podcast app.
*** A Selection of Recent Episode Guests & Topics ***
- Entrepreneur Magatte Wade on Unlocking Prosperity in Africa
- Mark Manson, Author of The Subtle Art of Not Giving a F*ck
- A16z Crypto Partner, Chris Dixon on Building The Next Era Of The Internet
- WealthFront Founder and Venture Capitalist, Andy Rachleff
- Scientist and Author, Matt Walker on Optimizing Sleep
- Andrew Huberman on This is Your Brain on Sleep, Supplements, Sunlight
- Peter Attia on Longevity
- Ben Greenfield, Daily Health and Fitness Routine
Detailed Terms
- An Apple Ad Listen is defined as a unique apple listener who listens through the duration of the host-read ad segment. The count of this will be updated on the UP dashboard.
- The rate quoted is for a host read 60 second pre-roll or mid-roll ad. You can go over 60s but please do not go under this amount of time.
- Please add the requested show notes copy (as found in the ‘Copy for Show Notes’ section of the campaign page) to your episode show notes.
- Enter your preferred promo code in ‘Manage Your Profile’. The sponsor will create a bespoke landing page using your designated promo code. You will see results of visits to this page under the ‘Pixel Hits’ column in your dashboard.
- If an episode cannot be released at the agreed date, we ask that you give us at least 10 days written notice. Similarly if in the unlikely event that the advertiser needs to cancel or change something about the campaign, we will provide at least 10 days written notice.
- When your episode goes live, you will need to log your sponsorship read in the UP dashboard using the ‘add mention’ function.
- After your first ad drops, you will see your earnings credit accumulate in your UP dashboard.