Empower Q1 Podcast Campaign

by Empower
Campaign schedule: Jan 20, 2020 to Mar 31, 2020

Empower is a mobile app that makes managing your money the easiest thing you do all day. How? Automated saving. Painless budgeting and spend tracking. Human coaches ready to share personalized recommendations on how to pay down debt, uncover extra savings, and tackle any other finance question on your mind. Proactive tips and up-to-the-minute alerts to help you make better financial choices in real time.

Recognized by Time Magazine in "Best Apps of the Year So Far"​ and by Apple in "New Apps We Love."​ Featured in Forbes, The New York Times, TechCrunch, Business Insider, and USA Today.

Empower is based in San Francisco and backed by legendary investors like Sequoia Capital and Initialized Capital. We are scaling up our marketing campaigns in 2020 and we're excited to work with you.

Learn more about us at empower.me

Example Script & Talking Points

SCRIPT 1


Guidance only, host improvisation welcome!

Problem setup

PersonaI story here encouraged

How would you feel if you saved an extra $1,500 this year without lifting a finger? Empower has helped me do just that.

I used to be so bad at saving money because if I had extra money I’d spend it.

BUT then I discovered the Empower app which has transformed me into a saver. It's been a game changer for me, and I want to tell you why.

Solution setup


Empower [that’s E-M-P-O-W-E-R] is an awesome mobile app that makes saving and managing my money the easiest thing I do all day.

For starters, Empower has an automated savings feature.

I simply tell the app my weekly savings target, and every day Empower studies my income and spending, and automatically knows when to move the right amount of money into my savings account where, I’m less likely to spend it.

It’s called AutoSave. Just set it and forget it.

And now I can stop googling for answers to all my finance questions. I can just text Empower’s human coaches, who give me personalized recommendations.

AND they’re on standby to steer me through whatever financial challenge might come up in my life.

Closing



If you want to save $1,500 more this year, you’ve got to check out the Empower app. Download Empower, that’s E-M-P-O-W-E-R, in the App Store or Play Store. I did, and over 650,000 other people have too.

And for listeners of this show, get $5 when you use offer code [‘X’] and reach your savings goal. Visit empower.me/[X] for more details.*

* Note: for the offer call to action sentence, please use this precise wording to clearly communicate the bonus terms, in particular that you must use the offer code AND reach your savings goal to be eligible.

Disclosures to be linked in show notes.
To be eligible to receive the $5 bonus, (a) you must enter offer code PROMOCODE at signup, (b) you must be an active Empower subscriber, (c) you must open your Empower AutoSave account no later than 5/31/20, and (d) your Empower AutoSave account must have reached a balance milestone of $100 or more 30 days after opening the account. The bonus will be paid into your Empower AutoSave account on or around the 4th of the month following the achievement of the balance milestone. Must be a new Empower customer to qualify.

SCRIPT 2


Problem Setup


Guidance only, host improvisation welcome!
[PersonaI story here encouraged]

I know how much work it is to juggle career, family, and money management. Empower [that’s E-M-P-O-W-E-R] is an awesome app that gives you back your valuable time by making money management the easiest thing you do all day.

How would you feel if you could save more than you ever have before, without lifting a finger? Empower helps you do just that.

Solution Setup



For starters, Empower has an automated savings feature.

I simply tell the app my weekly savings target, and every day Empower studies my income and spending, and automatically knows when to move the right amount of money into my savings account where it grows with unlimited withdrawals and no minimums.

It’s called AutoSave. Just set it and forget it.

The app even holds me accountable for all my spending with easy budgeting tools and real-time alerts to tell me when I need to rein it in. It’s nice to have an app that reminds me I’ve already spent over $50 on coffee for the week and it’s not even Wednesday.

Empower also adds a nice human touch because, let’s face it, sometimes you need to talk to a real, living, breathing person for guidance on whatever financial challenges you’re going through. Just text Empower’s human coaches who are on standby to share personalized recommendations and steer you through whatever financial question comes up for you. And, no, they won’t charge you $300 per hour.

Closing



If you want to save more than ever before, you’ve got to check out the Empower app. Download Empower, that’s E-M-P-O-W-E-R, in the App Store or Play Store. I did, and over 650,000 other people have too. And for listeners of this show, get $5 when you use offer code [XXXXX] and reach your savings goal. Visit empower.me/XXXXX for more details.*

* Note: for the offer call to action sentence, please use this precise wording to clearly communicate the bonus terms, in particular that you must use the offer code AND reach your savings goal to be eligible.

Disclosures to be linked in show notes.

SCRIPT 3

Pop quiz: what's the most common question our listeners write in with? It's ‘How do I save up for (my first real estate investment) / (next investment). Our advice: The best way to save is to make it as easy and automated as possible. Empower [that’s E-M-P-O-W-E-R] is an awesome mobile banking app that does just that.

Simply tell the app your weekly savings target, and every day Empower studies your income and spending, and automatically knows when to move the right amount of money into your savings account where it grows with unlimited withdrawals and no minimums. Before you know it, you’ll have (saved enough for your next down payment) / (reached your savings goal) without even lifting a finger.

And, with easy budgeting and spend tracking tools plus real-time alerts, the app helps you see exactly where your money is going so you can stay on top of your spending and rein it in when necessary. It’s nice to have an app that reminds me I’ve already spent over $50 on coffee for the week and it’s not even Wednesday. By making real-time adjustments to my spending, I’ve been able to cut back on unnecessary expenses and save so much more.

Closing



Every extra dollar you save with Empower, is a dollar that goes towards that next (down payment) / (investment), so don't delay, go check out the Empower app. Download Empower, that’s E-M-P-O-W-E-R, in the App Store or Play Store. I did, and over 650,000 other people have too. And for listeners of this show, get $5 when you use offer code [XXXXX] and reach your savings goal. Visit empower.me/XXXXX for more details.*

* Note: for the offer call to action sentence, please use this precise wording to clearly communicate the bonus terms, in particular that you must use the offer code AND reach your savings goal to be eligible.

Disclosures to be linked in show notes.
Copy For Show Notes
For more info about Empower, visit: empower.me/[promocode]
 
Detailed Terms
  • An Apple Ad Listen is defined as a unique apple listener who listens through the duration of the host-read ad segment. The count of this will be updated on the UP dashboard.
  • The rate quoted is for a host read 60 second pre-roll or mid-roll ad. You can go over 60s but please do not go under this amount of time.
  • Please add the requested show notes copy (as found in the ‘Copy for Show Notes’ section of the campaign page) to your episode show notes.
  • Enter your preferred promo code in ‘Manage Your Profile’. The sponsor will create a bespoke landing page using your designated promo code. You will see results of visits to this page under the ‘Pixel Hits’ column in your dashboard.
  • If an episode cannot be released at the agreed date, we ask that you give us at least 10 days written notice. Similarly if in the unlikely event that the advertiser needs to cancel or change something about the campaign, we will provide at least 10 days written notice.
  • When your episode goes live, you will need to log your sponsorship read in the UP dashboard using the ‘add mention’ function.
  • After your first ad drops, you will see your earnings credit accumulate in your UP dashboard.