Recent Episodes
-
How bad is wine’s oversupply problem?
Apr 24, 2025 – 48:59 -
Do wine and spirits wholesalers need to be more like beer distributors?
Apr 7, 2025 – 40:12 -
Latest spirits industry earnings: Trade wars, falling consumption, and excess inventories
Mar 19, 2025 – 56:47 -
What we learned from the latest round of beer company earnings reports
Mar 12, 2025 – 50:13 -
How to monitor and verify retail execution, featuring GoSpotCheck
Mar 4, 2025 – 40:11 -
Using data-driven execution to eliminate out-of-stocks and more, feat. Jenda
Feb 27, 2025 – 28:28 -
US wholesalers are looking more European, from point of sale to online selling, featuring Hyble
Feb 24, 2025 – 36:51 -
The WSWA agenda: Tariffs, taxes, and dietary guidelines
Feb 19, 2025 – 30:27 -
How to negotiate a better distribution agreement
Jan 27, 2025 – 01:31:36 -
The 2025 economic outlook
Jan 15, 2025 – 51:31 -
The third annual Quiz of the Year
Dec 20, 2024 – 01:12:52 -
Your marketing is boring and too expensive, feat. Liquid Death
Dec 3, 2024 – 51:19 -
Is the drop in alcohol sales a permanent problem or a short-term slump?
Nov 19, 2024 – 59:42 -
What is driving wholesaler consolidation? Featuring Republic National Distributing Company
Oct 24, 2024 – 01:08:06 -
Maker's Mark and Fever-Tree make a cocktail
Sep 30, 2024 – 32:42 -
How to outgrow the market, featuring Deutsch Family Wine & Spirits
Sep 10, 2024 – 01:11:07 -
Lightweighting – an elegant path to better margins and lower emissions
Aug 20, 2024 – 45:20 -
How much do mixers really matter? featuring Fever-Tree
Jul 31, 2024 – 51:32 -
The big beer distribution draft feat. Harry Schuhmacher and Sarah Barrett
Jul 10, 2024 – 01:07:45 -
Economic update: Are things getting better or worse?
Jun 19, 2024 – 48:07 -
Without enough oranges, the juice industry gets squeezed
May 17, 2024 – 43:32 -
US wine and spirits sales: How bad is it, really?
Apr 30, 2024 – 46:46 -
Brewers resilient despite a wrench in the COGS
Apr 16, 2024 – 37:25 -
The future of online alcohol marketplaces, featuring Breakthru Beverage Group
Mar 28, 2024 – 46:33 -
Neo-prohibitionism, Ozempic, and the end of the tequila boom?
Mar 7, 2024 – 53:23 -
Southern Glazer’s talks industry trends, inventory, and digitalization
Feb 2, 2024 – 01:12:24 -
2024 economic outlook
Jan 9, 2024 – 42:32 -
Soft drinks boom, spirits hungover, and consumers reach an inflection point
Dec 13, 2023 – 57:21 -
The history of bourbon, as told by Heaven Hill
Nov 20, 2023 – 01:06:50 -
Sports marketing 101
Oct 31, 2023 – 48:47 -
What Kind of M&A Deals Will We See in 2024?
Sep 22, 2023 – 01:04:05 -
The State of the US Craft Industry
Aug 22, 2023 – 01:02:41 -
A Liquid Assets Celebration
Jun 20, 2023 – 01:51 -
Can Changes to Ingredients Help Fight Inflation? Kerry on Innovation vs. Reformulation
Jun 15, 2023 – 45:37 -
How Is a New Brand Supposed to Find Distribution in the US?
Jun 1, 2023 – 32:49 -
Breakthru’s Danny Wirtz on Digital, Alternative Routes-to-market, and How Brands Can Get the Most out of Distributors
May 4, 2023 – 33:44 -
WSWA’s Tom Cole and Francis Creighton on Distribution Trends, Marijuana Legalization, and More
Apr 26, 2023 – 36:55 -
How Are Beverages Performing Around the Globe?
Apr 7, 2023 – 01:12:18 -
Will Beer Be More Profitable in 2023?
Mar 9, 2023 – 41:46 -
What Do Young People Want? Feat. Beatbox Beverages
Feb 13, 2023 – 54:21 -
The 2023 Economic Outlook
Jan 24, 2023 – 54:28 -
Second Annual Quiz-of-the-Year
Dec 21, 2022 – 01:08:28 -
Crypto-Death, Innovation, and Marijuana Burnouts
Nov 30, 2022 – 50:04 -
Get Ready for an Energy Crisis!
Nov 2, 2022 – 40:12 -
How AB InBev’s E-commerce Team Wants To Bring Sales and Marketing Teams Together
Oct 4, 2022 – 37:41 -
From Clipboards to The Cloud: The Digital Revolution Comes to Supply Chains, feat. Amazon
Sep 14, 2022 – 58:03 -
AB InBev and Coca-Cola Want to Build a Playground for Sustainable Innovation With the 100+ Accelerator
Aug 24, 2022 – 58:31 -
A Recession Seems Inevitable – How Bad Could It Be?
Jul 27, 2022 – 57:07 -
Inflation Is Changing Beverage Packaging
Jun 29, 2022 – 41:38 -
Black Girl Magic & The Art of Mass Appeal
Jun 9, 2022 – 56:32
Recent Reviews
-
R. HopkinsMandatory listening for Bev alc business professionalsIf you are serious about understanding the inside running on the biggest business drivers in Bev alcohol, this must be on your listening roster. Always insightful and balanced.
-
Nikolai ZeinikovA Must for Alc Bev ProfessionalI honestly haven’t heard of any C-suite Alc Bev Executive who’s NOT aware of this awesome and insightful podcast. Great variety of topics, thought-provoking, smart and sharp. If you’re in the industry (or want to get into Alc Bev) - follow and listen immediately.
-
Smiley5137Loved the podcast with Danny WirtzSuper relatable podcast with Danny Wirtz really loved hearing about industry trends, and what’s on the horizon for Breakthru Beverage
-
RobbKristTop notch insightsAll in on the Liquid Assets podcast: always on top of key industry trends and presented in a professional yet fun manner. Keep up the great work!
-
Punkinface32I’ll take another cup of thisSuper informative, witty and I like their voices 🤷🏽♀️
-
MGD09Great industry infoNo better way to learn about the beverage industry. Such a fun podcast. Love that witty Boucard.
-
California10111Great industry infoIf you work in alcohol, this has some of the best insight and info on the ins and outs of how you do your job and who does it the best. Broucard brings a good conversational approach to looking at industry data and talking about why it matters. A worthwhile listen.
-
BjlizHigh quality topicsIve been a long time in the beer industry, and this is one of the few industry podcasts I listen to. High quality topics and discussions. I recommend (and already have to others 🙂).
-
Alexstrath1Incredibly insights from fun but knowledgeable expertsI've found this show to be the only one to truly provide an in-depth look at the drinks industry from juice to wine and all the mergers and sell-offs in between.
-
Benbaseball1881Whit, sarcasm and intellectGreat pod with hosts that have great banter and always offer the best insights.
-
ndrwmcnllA GemA great podcast that succeeds in covering the wide range of businesses that makes up the beverage industry. Moreover, they do so with impressive depth and insight. I always learn something new with each episode. I just wish they were a little nicer to Bourcard.
-
jni1219ObsessedThese guys are brilliant. They should take this show on the road when live events are allowed again. Would probably follow them around the way people do Phish.
-
503 DistillingVery informative and well doneGreat podcast on the alcoholic beverage industry with well done done research as well as guests with strong industry experience. Would recommend to both industry vets and newbies.
-
kdhouldExcellent Alc bev industry newsI have thoroughly enjoyed this podcast and the timely, thoughtful insights and news the team shares each episode. Definitely recommend for anyone who works in the alc bev space! Well done guys.
-
davemoore22Glad to have found this podcastGreat content and insight if you are the wine and spirits industry. As a winery general manager in the heart of California wine country, I appreciate the time and effort theses guys pit into their production. Thank you.
-
21047;!&)/Great industry podcastAs a person in the beverage industry, this podcast is second to none when it comes to the detail and information provided. There are a small amount of beverage biz podcasts and this one is for sure the best. The team does a great job!
-
WA_WinesGreat Pod for understanding the businessI’m’in the business’ and find this pod to be very thought provoking or crystallizing on relevant industry topics. Keep up the good work!
-
New Hampshire ListenerVery good podcast!I’m in the business and I enjoy listening to this podcast and I appreciate the width and breadthOf the folks they interview
-
J. KendallLove the PodBuki and Jim Watson consistently put together one of the most informative and fun beverage industry podcats. Highly recommend subscribing. These guys know what they're talking about and they back it up with research and numbers.
-
Caravan Wine ShopPractical, Truthful, Accessible & In-DepthAs my wife and I are preparing to open our own wine/beer/spirits specialty retail shop in Central Wisconsin during the COVID19 Crisis, this podcast Liquid Assets continues to provide us with facts, figures and assessments we can work with.
-
jack.w.schAwesome podcastIf you’re interested in the alcohol industry (though there are non-alc episodes), this is the only podcast that provides insight packed analysis of different segments from a business perspective. Always interesting and the only issue is I want to hear more!
-
Moe WiddiHemp oil. Not CBDIt was never mentioned that these companies use hemp oil and not CBD which has 0 CBD in it
-
Carolina Craft LegalIncredible Content Delivered Credibly‘Liquid Assets’ has been an unbelievable find. The difficulties facing the beverage industry are manifold. As an attorney within the business of beverage, this podcast is extremely useful in helping me better align my skill set with relevant company objectives. Cheers!
-
Amy CloverI can’t get enough!Lots of great insights about the F&B space. Wish you had updated more often!
-
RAPomesInformative & EntertainingI'm a big fan of this show. As a beverage industry professional, it's helpful for keeping me up to date on latest happenings in the industry. But unlike some other business podcasts, the conversation and banter is fun and engaging instead of being a dry information dump. Keep up the great work!
-
Max HeathGreat beverage/cannabis journalismIf you have any personal or professional interest in the beverage industry or cannabis, this is a must-listen!
-
DadaesqueTis a jolly good podcastI listen for the stuff about weed Good commentary, but most of all, easy listening. It’s dope
-
kmil023Insightful!This is an insightful podcast on all things happening behind the scenes within the beverage industry. It is also a great podcast to learn more. Tons of great interviews. Great content overall!
-
MomsToolboxGreat insight for beverage alcohol professionalsGreat podcast for exploring new data-based, forward-thinking perspectives in the beverage alcohol space. Every single time I listen I learn something new or see things in new ways.
-
A fanof the showGreat showHighly Recommend. Great show!
-
rfumasiiiiSuch good guestsI heard Cheryl durzy on the show. I’m really glad that they are giving a voice to innovators!
-
ragumuffin1Startups will loveHosts are fun. Great breadth of knowledge. Good resource for startups to learn
-
elitisteliGreat for people in financeIndustry trends are on point. Excellent resource for people in the financial industries
-
bubbasnapLucky findIt is really hard to find this kind of stuff. I enjoy it so much
-
RamonSimmonsRabobank is a market leaderThese guys are an important part of the industry. They are tapped in to everything that is going on and this show reflects that. I’ll keep listening as long as they keep creating content
-
Melissa Kalimovlover of nitro cold brew coffeeThis is fun, engaging, and relevant -- thanks for sharing!!
-
bashfnkewjbInformative and funThis is the most comprehensive and entertaining beverage podcast out there.
-
SpeedymarecInsightfulI listen to this on my commute and the only thing I could wish for is that they would post more often. Real connoisseurs with refreshing opinions in an all-in-all fun podcast on beverages!
-
McCFarmerLove itI always tune. I strongly recommend
-
MatebroGreat ideas, conversationI work in the wine industry. This show is on point and great guests
-
XxxnnnLiBest Alcohol industry podcastThese guys make the best beverage industry podcast on the market. Also, Bourcard is the best host... hands down!
-
ianmaloneExcellent commentary and analysis on the global beverage industryExcellent commentary and analysis on the global beverage industry
-
CdurzGreat industry infoRabobank has always been a beverage industry leader....and the podcast is a reflection of their extreme knowledge and capabilities. A must listen for anyone in the beverage industry.
-
Aaronson55/5Favorite podcast in the App Store. So much education and knowledge about the alcohol space.
-
mike hdjsGreat podcastExcellent for anyone interested in the beverage and spirits industry, they do a great job helping listeners learn and understand the world of beverages
-
jiiinyyyLove itI listen every week. Great way to keep up with the industry
-
Ana2008So HelpfulI am new to the industry. this podcast has really helped me learn a lot in a little bit of time.
-
Beverage Industry InsiderInsightful, EntertainingLight, interesting and keeps my attention all the way through. Great Podcast!
-
Stephanie MNGreat perspectives, informative content, pleasant listening!Highly recommend to anyone interested in the state of the global beverage industry!
Similar Podcasts

How I Built This with Guy Raz

The Daily

VinePair Podcast

The Prof G Pod with Scott Galloway

Bankless

All-In with Chamath, Jason, Sacks & Friedberg

Wine Blast with Susie and Peter

Breaking Points with Krystal and Saagar

The Weekly Show with Jon Stewart

Cocktail College

Longer Tables with José Andrés

Prof G Markets

GuildSomm Podcast

I'll Drink to That! Wine Talk

Bourbon Pursuit
Disclaimer: The podcast and artwork on this page are property of the podcast owner, and not endorsed by UP.audio.