Liquid Assets: A Beverage Industry Podcast

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Rabobank’s global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what’s next in the beverage world.Please read our disclaimer here: https://research.rabobank.com/far/en/footer/disclaimer.html

Recent Episodes
  • How bad is wine’s oversupply problem?
    Apr 24, 2025 – 48:59
  • Do wine and spirits wholesalers need to be more like beer distributors?
    Apr 7, 2025 – 40:12
  • Latest spirits industry earnings: Trade wars, falling consumption, and excess inventories
    Mar 19, 2025 – 56:47
  • What we learned from the latest round of beer company earnings reports
    Mar 12, 2025 – 50:13
  • How to monitor and verify retail execution, featuring GoSpotCheck
    Mar 4, 2025 – 40:11
  • Using data-driven execution to eliminate out-of-stocks and more, feat. Jenda
    Feb 27, 2025 – 28:28
  • US wholesalers are looking more European, from point of sale to online selling, featuring Hyble
    Feb 24, 2025 – 36:51
  • The WSWA agenda: Tariffs, taxes, and dietary guidelines
    Feb 19, 2025 – 30:27
  • How to negotiate a better distribution agreement
    Jan 27, 2025 – 01:31:36
  • The 2025 economic outlook
    Jan 15, 2025 – 51:31
  • The third annual Quiz of the Year
    Dec 20, 2024 – 01:12:52
  • Your marketing is boring and too expensive, feat. Liquid Death
    Dec 3, 2024 – 51:19
  • Is the drop in alcohol sales a permanent problem or a short-term slump? 
    Nov 19, 2024 – 59:42
  • What is driving wholesaler consolidation? Featuring Republic National Distributing Company
    Oct 24, 2024 – 01:08:06
  • Maker's Mark and Fever-Tree make a cocktail
    Sep 30, 2024 – 32:42
  • How to outgrow the market, featuring Deutsch Family Wine & Spirits
    Sep 10, 2024 – 01:11:07
  • Lightweighting – an elegant path to better margins and lower emissions
    Aug 20, 2024 – 45:20
  • How much do mixers really matter? featuring Fever-Tree
    Jul 31, 2024 – 51:32
  • The big beer distribution draft feat. Harry Schuhmacher and Sarah Barrett
    Jul 10, 2024 – 01:07:45
  • Economic update: Are things getting better or worse?
    Jun 19, 2024 – 48:07
  • Without enough oranges, the juice industry gets squeezed
    May 17, 2024 – 43:32
  • US wine and spirits sales: How bad is it, really?
    Apr 30, 2024 – 46:46
  • Brewers resilient despite a wrench in the COGS
    Apr 16, 2024 – 37:25
  • The future of online alcohol marketplaces, featuring Breakthru Beverage Group
    Mar 28, 2024 – 46:33
  • Neo-prohibitionism, Ozempic, and the end of the tequila boom?
    Mar 7, 2024 – 53:23
  • Southern Glazer’s talks industry trends, inventory, and digitalization
    Feb 2, 2024 – 01:12:24
  • 2024 economic outlook
    Jan 9, 2024 – 42:32
  • Soft drinks boom, spirits hungover, and consumers reach an inflection point
    Dec 13, 2023 – 57:21
  • The history of bourbon, as told by Heaven Hill
    Nov 20, 2023 – 01:06:50
  • Sports marketing 101
    Oct 31, 2023 – 48:47
  • What Kind of M&A Deals Will We See in 2024?
    Sep 22, 2023 – 01:04:05
  • The State of the US Craft Industry
    Aug 22, 2023 – 01:02:41
  • A Liquid Assets Celebration
    Jun 20, 2023 – 01:51
  • Can Changes to Ingredients Help Fight Inflation? Kerry on Innovation vs. Reformulation
    Jun 15, 2023 – 45:37
  • How Is a New Brand Supposed to Find Distribution in the US?
    Jun 1, 2023 – 32:49
  • Breakthru’s Danny Wirtz on Digital, Alternative Routes-to-market, and How Brands Can Get the Most out of Distributors
    May 4, 2023 – 33:44
  • WSWA’s Tom Cole and Francis Creighton on Distribution Trends, Marijuana Legalization, and More
    Apr 26, 2023 – 36:55
  • How Are Beverages Performing Around the Globe?
    Apr 7, 2023 – 01:12:18
  • Will Beer Be More Profitable in 2023?
    Mar 9, 2023 – 41:46
  • What Do Young People Want? Feat. Beatbox Beverages
    Feb 13, 2023 – 54:21
  • The 2023 Economic Outlook
    Jan 24, 2023 – 54:28
  • Second Annual Quiz-of-the-Year
    Dec 21, 2022 – 01:08:28
  • Crypto-Death, Innovation, and Marijuana Burnouts
    Nov 30, 2022 – 50:04
  • Get Ready for an Energy Crisis!
    Nov 2, 2022 – 40:12
  • How AB InBev’s E-commerce Team Wants To Bring Sales and Marketing Teams Together
    Oct 4, 2022 – 37:41
  • From Clipboards to The Cloud: The Digital Revolution Comes to Supply Chains, feat. Amazon
    Sep 14, 2022 – 58:03
  • AB InBev and Coca-Cola Want to Build a Playground for Sustainable Innovation With the 100+ Accelerator
    Aug 24, 2022 – 58:31
  • A Recession Seems Inevitable – How Bad Could It Be?
    Jul 27, 2022 – 57:07
  • Inflation Is Changing Beverage Packaging
    Jun 29, 2022 – 41:38
  • Black Girl Magic & The Art of Mass Appeal
    Jun 9, 2022 – 56:32
Recent Reviews
  • R. Hopkins
    Mandatory listening for Bev alc business professionals
    If you are serious about understanding the inside running on the biggest business drivers in Bev alcohol, this must be on your listening roster. Always insightful and balanced.
  • Nikolai Zeinikov
    A Must for Alc Bev Professional
    I honestly haven’t heard of any C-suite Alc Bev Executive who’s NOT aware of this awesome and insightful podcast. Great variety of topics, thought-provoking, smart and sharp. If you’re in the industry (or want to get into Alc Bev) - follow and listen immediately.
  • Smiley5137
    Loved the podcast with Danny Wirtz
    Super relatable podcast with Danny Wirtz really loved hearing about industry trends, and what’s on the horizon for Breakthru Beverage
  • RobbKrist
    Top notch insights
    All in on the Liquid Assets podcast: always on top of key industry trends and presented in a professional yet fun manner. Keep up the great work!
  • Punkinface32
    I’ll take another cup of this
    Super informative, witty and I like their voices 🤷🏽‍♀️
  • MGD09
    Great industry info
    No better way to learn about the beverage industry. Such a fun podcast. Love that witty Boucard.
  • California10111
    Great industry info
    If you work in alcohol, this has some of the best insight and info on the ins and outs of how you do your job and who does it the best. Broucard brings a good conversational approach to looking at industry data and talking about why it matters. A worthwhile listen.
  • Bjliz
    High quality topics
    Ive been a long time in the beer industry, and this is one of the few industry podcasts I listen to. High quality topics and discussions. I recommend (and already have to others 🙂).
  • Alexstrath1
    Incredibly insights from fun but knowledgeable experts
    I've found this show to be the only one to truly provide an in-depth look at the drinks industry from juice to wine and all the mergers and sell-offs in between.
  • Benbaseball1881
    Whit, sarcasm and intellect
    Great pod with hosts that have great banter and always offer the best insights.
  • ndrwmcnll
    A Gem
    A great podcast that succeeds in covering the wide range of businesses that makes up the beverage industry. Moreover, they do so with impressive depth and insight. I always learn something new with each episode. I just wish they were a little nicer to Bourcard.
  • jni1219
    Obsessed
    These guys are brilliant. They should take this show on the road when live events are allowed again. Would probably follow them around the way people do Phish.
  • 503 Distilling
    Very informative and well done
    Great podcast on the alcoholic beverage industry with well done done research as well as guests with strong industry experience. Would recommend to both industry vets and newbies.
  • kdhould
    Excellent Alc bev industry news
    I have thoroughly enjoyed this podcast and the timely, thoughtful insights and news the team shares each episode. Definitely recommend for anyone who works in the alc bev space! Well done guys.
  • davemoore22
    Glad to have found this podcast
    Great content and insight if you are the wine and spirits industry. As a winery general manager in the heart of California wine country, I appreciate the time and effort theses guys pit into their production. Thank you.
  • 21047;!&)/
    Great industry podcast
    As a person in the beverage industry, this podcast is second to none when it comes to the detail and information provided. There are a small amount of beverage biz podcasts and this one is for sure the best. The team does a great job!
  • WA_Wines
    Great Pod for understanding the business
    I’m’in the business’ and find this pod to be very thought provoking or crystallizing on relevant industry topics. Keep up the good work!
  • New Hampshire Listener
    Very good podcast!
    I’m in the business and I enjoy listening to this podcast and I appreciate the width and breadthOf the folks they interview
  • J. Kendall
    Love the Pod
    Buki and Jim Watson consistently put together one of the most informative and fun beverage industry podcats. Highly recommend subscribing. These guys know what they're talking about and they back it up with research and numbers.
  • Caravan Wine Shop
    Practical, Truthful, Accessible & In-Depth
    As my wife and I are preparing to open our own wine/beer/spirits specialty retail shop in Central Wisconsin during the COVID19 Crisis, this podcast Liquid Assets continues to provide us with facts, figures and assessments we can work with.
  • jack.w.sch
    Awesome podcast
    If you’re interested in the alcohol industry (though there are non-alc episodes), this is the only podcast that provides insight packed analysis of different segments from a business perspective. Always interesting and the only issue is I want to hear more!
  • Moe Widdi
    Hemp oil. Not CBD
    It was never mentioned that these companies use hemp oil and not CBD which has 0 CBD in it
  • Carolina Craft Legal
    Incredible Content Delivered Credibly
    ‘Liquid Assets’ has been an unbelievable find. The difficulties facing the beverage industry are manifold. As an attorney within the business of beverage, this podcast is extremely useful in helping me better align my skill set with relevant company objectives. Cheers!
  • Amy Clover
    I can’t get enough!
    Lots of great insights about the F&B space. Wish you had updated more often!
  • RAPomes
    Informative & Entertaining
    I'm a big fan of this show. As a beverage industry professional, it's helpful for keeping me up to date on latest happenings in the industry. But unlike some other business podcasts, the conversation and banter is fun and engaging instead of being a dry information dump. Keep up the great work!
  • Max Heath
    Great beverage/cannabis journalism
    If you have any personal or professional interest in the beverage industry or cannabis, this is a must-listen!
  • Dadaesque
    Tis a jolly good podcast
    I listen for the stuff about weed Good commentary, but most of all, easy listening. It’s dope
  • kmil023
    Insightful!
    This is an insightful podcast on all things happening behind the scenes within the beverage industry. It is also a great podcast to learn more. Tons of great interviews. Great content overall!
  • MomsToolbox
    Great insight for beverage alcohol professionals
    Great podcast for exploring new data-based, forward-thinking perspectives in the beverage alcohol space. Every single time I listen I learn something new or see things in new ways.
  • A fanof the show
    Great show
    Highly Recommend. Great show!
  • rfumasiiii
    Such good guests
    I heard Cheryl durzy on the show. I’m really glad that they are giving a voice to innovators!
  • ragumuffin1
    Startups will love
    Hosts are fun. Great breadth of knowledge. Good resource for startups to learn
  • elitisteli
    Great for people in finance
    Industry trends are on point. Excellent resource for people in the financial industries
  • bubbasnap
    Lucky find
    It is really hard to find this kind of stuff. I enjoy it so much
  • RamonSimmons
    Rabobank is a market leader
    These guys are an important part of the industry. They are tapped in to everything that is going on and this show reflects that. I’ll keep listening as long as they keep creating content
  • Melissa Kalimov
    lover of nitro cold brew coffee
    This is fun, engaging, and relevant -- thanks for sharing!!
  • bashfnkewjb
    Informative and fun
    This is the most comprehensive and entertaining beverage podcast out there.
  • Speedymarec
    Insightful
    I listen to this on my commute and the only thing I could wish for is that they would post more often. Real connoisseurs with refreshing opinions in an all-in-all fun podcast on beverages!
  • McCFarmer
    Love it
    I always tune. I strongly recommend
  • Matebro
    Great ideas, conversation
    I work in the wine industry. This show is on point and great guests
  • XxxnnnLi
    Best Alcohol industry podcast
    These guys make the best beverage industry podcast on the market. Also, Bourcard is the best host... hands down!
  • ianmalone
    Excellent commentary and analysis on the global beverage industry
    Excellent commentary and analysis on the global beverage industry
  • Cdurz
    Great industry info
    Rabobank has always been a beverage industry leader....and the podcast is a reflection of their extreme knowledge and capabilities. A must listen for anyone in the beverage industry.
  • Aaronson5
    5/5
    Favorite podcast in the App Store. So much education and knowledge about the alcohol space.
  • mike hdjs
    Great podcast
    Excellent for anyone interested in the beverage and spirits industry, they do a great job helping listeners learn and understand the world of beverages
  • jiiinyyy
    Love it
    I listen every week. Great way to keep up with the industry
  • Ana2008
    So Helpful
    I am new to the industry. this podcast has really helped me learn a lot in a little bit of time.
  • Beverage Industry Insider
    Insightful, Entertaining
    Light, interesting and keeps my attention all the way through. Great Podcast!
  • Stephanie MN
    Great perspectives, informative content, pleasant listening!
    Highly recommend to anyone interested in the state of the global beverage industry!
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