This book is not for dummies, but it is a guide for the modern indie author.Big Publishing spends big bucks on professional copywriters who make terrible books sound good. Meanwhile, indie authors can't get traction for their remarkable books, and inferior pulp with more spit and polish takes the spotlight.Most authors suck at writing sales and marketing copy for their own books. Not because they're terrible writers, but because writing copy is completely different from writing a book. The good news is these new skills can be learned.This book teaches the modern indie author how to write awesome sales copy. It's full of real techniques and easy to follow processes, not just theory and random examples that leave you struggling to find the connection.Best of all, it's just the right size to allow you to put these ideas to work immediately–and start selling more books!