Every new mother hears that breast is best. Many decide to breastfeed so their baby has the best. But soon after birth, the days are often fraught with sleep deprivation and conflicting messages from peers, family members, and health care professionals. Later, negative messages from the media and critical comments from family members and others may trigger mothers to question their decision. Feelings of inadequacy, intimidation and societal pressure to wean can cause mothers to give up breastfeeding before meeting their goals.The aim of this show is to empower parents to overcome the barriers that keep them from beginning or continuing to breastfeed. Through discussion of hospital practices, milk supply, medications, returning to work, milk storage options, and more, this show will provide an informed and supportive voice for new families and established families, so that they can take charge of their breastfeeding experience from conception through weaning.