The Agile Brand with Greg Kihlström®

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Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the industry's trends, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

Recent Episodes
  • #673: Predictive and proactive customer experiences, with Vinod Muthukrishnan, Cisco
    May 7, 2025 – 28:51
  • Introducing The Jordan Harbinger Show
    May 7, 2025 – 02:12
  • #672: What can we learn from teaching others about AI? Featuring Greg Shove, CEO of Section
    May 5, 2025 – 37:46
  • #671: Going national while staying true to your local roots with Jay Rushin, H&H Bagels
    May 2, 2025 – 22:27
  • #670: Embracing Chaos to Get Better Results with Mark DeCarlo
    Apr 30, 2025 – 41:39
  • #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital
    Apr 28, 2025 – 28:52
  • #668: The Five Levels of AI with Courtney Baker, Knownwell
    Apr 25, 2025 – 33:26
  • #667: The Evolving Role of Visual Data in Construction with Marca Armstrong, Sensera
    Apr 23, 2025 – 25:22
  • #666: Balancing AI-driven efficiency and responsibility with Pasquale DeMaio, Amazon Web Services
    Apr 21, 2025 – 27:29
  • #665: Developing strategies that cut through the omnichannel noise, with Arianna Vogel, Foursquare
    Apr 18, 2025 – 28:59
  • #664: Tying CX outcomes to commercial goals with Markus Engel and Linzi Hindle at DHL
    Apr 16, 2025 – 24:10
  • #663: AI in retail marketing with Uldis Baumerts, Bryj
    Apr 14, 2025 – 27:23
  • #662: Making your returns strategy a competitive advantage with Katherine Lehman, ReturnBear
    Apr 11, 2025 – 18:24
  • #661: Creating a world-class student experience with Mike Milliron, IMG Academy
    Apr 9, 2025 – 24:46
  • #660: Enabling and accelerating customer experience improvements using AI with Isabelle Zdatny, Qualtrics
    Apr 7, 2025 – 26:56
  • #659: The current state of the job market with Sue Keith, Landrum Talent Solutions
    Apr 4, 2025 – 26:45
  • #658: Winning retail by reducing customer frustration with Jean-Christophe Pitié, ContentSquare
    Apr 2, 2025 – 22:42
  • #657: Augmenting front-line employees with AI for better experiences, with Fabrice Martin, Medallia
    Mar 31, 2025 – 22:42
  • #656: Integrating CX and EX to create better customer outcomes with Sasha Fard, Capital One
    Mar 28, 2025 – 27:04
  • #655: AI and Automation in the supply chain with Nick Stuart, RSM
    Mar 26, 2025 – 23:18
  • #654: Translating research into cross-functional strategic change with Adam Hagerman, Indeed
    Mar 24, 2025 – 22:56
  • #653: Accelerating speed to insights using synthetic feedback with Ali Henriques, Qualtrics
    Mar 21, 2025 – 30:54
  • #652: The power of multimodal AI with Dani Yogatama, Reka
    Mar 19, 2025 – 22:21
  • #651: AI and in-house creative teams with Jen Rapp, Superside
    Mar 17, 2025 – 29:27
  • #650: Maximizing your ad spend with Matt Wasserlauf, Blockboard
    Mar 14, 2025 – 16:46
  • #649: How to look at ROAS with Mitsu Kikuchi and Rocco Baldasarre of Shirofune
    Mar 12, 2025 – 20:12
  • #648: Breaking down silos between paid and organic search with Matt Shenton, Croud
    Mar 10, 2025 – 22:32
  • #647: Achieving retail media success with Ben Dutter, Power Digital
    Mar 7, 2025 – 24:40
  • #646: AI in e-commerce with Oren Inditzky, Wix
    Mar 5, 2025 – 23:14
  • #645: Building brand trust with Aman Advani, CEO of Ministry of Supply
    Mar 3, 2025 – 21:02
  • #644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix
    Feb 28, 2025 – 27:12
  • #643 Disrupting the recruiting world by combining humans and AI with Heidi Golledge, Jobot
    Feb 26, 2025 – 34:04
  • #642: Building brand loyalty by storydoing, with Dawn Fichot, Brompton Bicycle
    Feb 24, 2025 – 28:46
  • #641: Creating brand-savvy AI and a marketer-first DXP with Dave O'Flanagan, CEO of Sitecore
    Feb 21, 2025 – 40:53
  • #640: Measuring the ROI on Out of Home with Jeremy Flynn from Clear Channel Outdoor
    Feb 19, 2025 – 30:48
  • #639: Multisapiens collaboration and the future of the workplace with Dr. Tatyana Mamut, Wayfound
    Feb 17, 2025 – 41:51
  • # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi
    Feb 14, 2025 – 28:17
  • #637: Redefining the customer experience with The Office of Experience and Mack Trucks
    Feb 12, 2025 – 28:17
  • #636: Building resilience in customer service operations with John Finch, RingCentral
    Feb 10, 2025 – 30:40
  • #635: Taco Bell's Return to the Big Game and Creating a Successful Niche Agency with Guto Araki and Alex Jacobs, Biite
    Feb 7, 2025 – 38:06
  • #634: Delivering seamless experiences with CDP, featuring Beth Scagnoli, Redpoint Global
    Feb 5, 2025 – 36:02
  • #633: Navigating the future of search with A.J. Ghergich, Botify
    Feb 3, 2025 – 33:04
  • #632: Driving measurable retail growth with Cédric Chereau, EagleAI
    Jan 31, 2025 – 29:55
  • #631: SMS and meaningful customer connections with Amanda McGuckin Hager, TrueDialog
    Jan 29, 2025 – 24:54
  • #630: Can Netflix, Delta, and Amazon teach us how to improve the patient experience? Featuring Adeline Ashley from Sitecore
    Jan 27, 2025 – 26:50
  • #629: Why generative AI transparency is so important with Matt Van Itallie, Sema Software
    Jan 24, 2025 – 32:09
  • #628: Why leaders need to become more self-reliant with Maha Abouelenein
    Jan 22, 2025 – 28:07
  • #627: The forces redefining brand loyalty with Ian Baer, Sooth
    Jan 20, 2025 – 33:17
  • #626: Building customer success instead of vendor lock-in with Toya Del Valle, Cornerstone
    Jan 17, 2025 – 31:54
  • #625: Creating an agile brand with composable approaches, featuring Chris Bach
    Jan 15, 2025 – 47:35
Recent Reviews
  • CalebSH98
    You’re missing out if you don’t listen
    Greg hosts incredibly insightful guests and never fails to deliver a great conversation!
  • Pablo [SOP]
    A Must-Listen for Marketing Innovators 🔥🔥
    The Agile Brand Podcast is an essential resource for modern marketers. The insightful discussions on AI and data analytics are particularly valuable, providing actionable strategies to leverage technology effectively in campaigns.
  • R. Conaway
    Essential Marketing Insights
    A goldmine of smart tips on AI, data, and customer experience. Highly recommend!
  • Roberto@1
    A Must-Listen for Modern Marketers
    The Agile Brand is an essential podcast for anyone navigating the complexities of modern marketing. Greg Kihlström brings together top industry leaders to discuss everything from AI to customer data privacy. The insights are timely, relevant, and incredibly useful for staying ahead of the curve in a rapidly evolving industry.
  • Burlingamechanger
    Don’t miss an episode
    The Agile Brand Podcast is one of the most valuable shows for those in advertising or marketing. Don’t miss an episode!
  • Ben Albert
    AMAZING!
    The Agile Brand podcast truly exceeds my expectations. The insights shared by the executives and thought leaders from top brands and platforms is incredibly valuable. The discussions on marketing technology, customer experience, and digital transformation are insightful and thought-provoking. AMAZING!
  • kaizionomg
    This is awesome
    I love listening to all of these podcasts and find them filled with actionable insights I can implement as an entrepreneur. Thank you for creating this valuable podcast. I look forward to hearing more of them in the future.
  • Earl Doster
    You guys are the best. ♥️
    Very informative and entertaining. I think the host has done quite a bit of research and planning on this podcast . on so many different topics, and his guests are always interesting. Love it and highly recommend !
  • Hugsoyfv
    This podcast is pure gold!
    Giving this show a 5 star because I really enjoy it.
  • Jose Prouty
    I enjoy this podcast
    I love it more than I can say. Keep it up, it’s awful and I adore it.
  • Melissa Rizo
    Love listening
    Always a great podcast listen !
  • Tumpa gfsy
    This show is A+++++++!!!
    I’ve been listening to this show since it launched and it’s the best.
  • Donald Hirt
    Wonderful!
    Really really really love this show!!
  • blackbrightestus
    Thank you, Greg
    Every episode of The Agile Brand offers valuable insights and actionable takeaways from the best brand experts in the industry. If you are a marketing professional looking to level up, it's truly a must listen.
  • niickkyyroy
    Well-produced, valuable content
    Not only is the content valuable, but the sound is mixed to perfection. Makes for an easy but insightful listen. This is exactly the content I need to grow my thought process around marketing.
  • christyharryz
    Thanks, Greg
    The Agile Brand is beautiully put together and produced. Super informative and inspirational. Greg is so reliable in his advice and creative in his content. This show is wonderful all the way around. Highly recommended!
  • Proudlyadad
    Astonished
    Seriously, I have got to say, I am impressed with the work Greg has done. He is very meticulous in detail with his explanations and I am seeing the things that he explains on the podcast in my day to day life. The quality of work should not be available for free, but I'm glad he provides it.
  • DavidSack
    Interesting Guests / Informative Podcast!
    Greg does an outstanding job of sifting through details to bring the most important info to light. Plus, he always brings on fantastic guests! Would recommend this podcast for anyone looking for actionable insights to move their business or brand forward.
  • DougieKels
    So Informative
    Greg does a fantastic job with this podcast and I always love the guests he brings on to each show. Super fun entrepreneurs and business leaders!
  • AnthonyDCoppedge
    Digs Deeper to Extract Practical Insights
    The explosion of podcasts means that there’s now a lot of noise in the space. The Agile Word Podcast with Greg Kihlstrom is signal in that noise. It’s not second questions, the follow-on spur-of-the-moment where Greg shines and offers his guests the chance to make their experiences more practical. It’s this way that Greg digs deeper where this podcast helps extract the highest value.
  • EZentz
    Impressive guests
    I’m always interested to hear who Greg has on his podcasts. The conversations are a window into a wide range of industries and businesses.
  • Jehudemus
    A lighthouse for entrepreneurs
    Greg thank you for being the lighthouse entrepreneurs need! Keep the beacon of inspiration on :-)
  • howardtnyc
    Always jampacked with insights
    Every episode features gold nuggets you can collect and add to your library of knowledge on everything about brand experience!
  • DigitalModernization
    Great insights
    Greg digs into the details of important topics that help surface key insights that are invaluable in an agile world.
  • Shep Hyken
    Informative Show
    Greg is a terrific host who asks guests great questions giving the listener useful content.
  • Sean @ Unbeaten Path Podcast
    Just listen...You’ll learn something
    If you listen to this podcast you will be sure to take an actionable nugget to help move your business forward!
  • Edie Goldberg
    Great podcast with a great host
    Greg likes to dive in to the nuiances of an idea and he is really great at connecting the dots of different ideas. He is a pleasure to speak with and to listen to!
  • Addiction-Overcoming It
    One of my Favorite New Shows
    So much good to take away from this show. Just listen!
  • MA2HI2FL
    Why aren’t more podcasts this good?
    Greg is a fascinating host who knows how to get to the heart of the matter with each of his guests. He has so many interesting ideas, and knows how to steer a conversation in a powerful direction. I am a loyal listener!
  • toobulkeh
    Season 1 was stellar, Season 2 is better!
    Huge fan of the show and the practical advice on agile at scale. Used when I was hitting a tough spot with our team, and happy I did!
  • OneOfManyDavids
    Excellent insight
    I always enjoy listening to Greg and his guests. Worth a listen!
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