The Experience Effect Podcast

by The Experience Effect

We are living through times of rapid change. New technology has affected almost every area of our lives — so why should the way we do business stay the same?

Can new technology take the guesswork out of knowing what your customer really wants? What can neuroscience teach us about how consumers make decisions? And what does the ‘age of the customer’ really mean for your business? 

Real people, practical insights and good business. The Experience Effect — a podcast about doing business in the experience economy. 

Hosted by Andrew Birmingham & brought to you by SAP.

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Recent Episodes
  • THE EXPERIENCE EFFECT - EP 6 - How to embrace the future, but stay true to your brand
    Dec 15, 2019 – 12:50
  • THE EXPERIENCE EFFECT - EP 5 - How well do you know your customer — and what they really want?
    Dec 8, 2019 – 14:41
  • THE EXPERIENCE EFFECT - EP 4 - Why Employees matter most in the Experience Economy
    Dec 1, 2019 – 13:47
  • THE EXPERIENCE EFFECT - EP 3 - How focusing on Experience took this start-up to #1
    Nov 24, 2019 – 10:32
  • THE EXPERIENCE EFFECT - EP 2 - The Age of the Customer
    Nov 17, 2019 – 14:31
  • THE EXPERIENCE EFFECT - EP 1 - The Neuroscience of Decision Making
    Nov 10, 2019 – 14:09
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