B2B Agility™ with Greg Kihlström

by greg_kihlstrom

From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.

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Recent Episodes
  • #43: Localizing video using AI with Guy Piekarz from Panjaya
    May 6, 2025 – 22:08
  • #42: Maintaining authenticity as you scale with Fred Meyers, Queensboro
    Apr 8, 2025 – 22:41
  • #41: Connecting deeply with B2B audiences with Jason Ing, Gusto
    Apr 1, 2025 – 29:57
  • #40: Harnessing the Power of PR to Scale B2B with Karla Jo Helms, JOTO PR Disruptors™
    Mar 25, 2025 – 27:29
  • #39: Payment innovation for SMBs with Brian Goudie, Aurora Payments
    Mar 11, 2025 – 28:20
  • #38: The layer cake approach to branding with Allison Capaldi and Robert Wolfe, Zeck
    Feb 18, 2025 – 24:19
  • #37: Marketing operations as a driver of growth with Mike Rizzo, MarketingOps.com
    Feb 4, 2025 – 31:35
  • #36: Knowing when and how to automate your sales processes with Joshua Garrison, Apollo
    Jan 21, 2025 – 27:30
  • #35: Aligning organizations for success, with Robert Chatwani, President, Docusign
    Jan 7, 2025 – 31:33
  • #34: What do 34,000 landing pages have to teach you about yours? Featuring Sahil Patel from Spiralyze
    Dec 31, 2024 – 26:55
  • #33: B2B E-Commerce Content Optimization with Ashlyn Fulton, D'Addario & Company
    Dec 17, 2024 – 12:29
  • #32: The Amazonification of B2B ecommerce with Alex Sayyah at Aleran
    Dec 10, 2024 – 27:26
  • #31: Getting the most out of AI with the right data approach with Emily He, Gong
    Nov 26, 2024 – 27:04
  • #30: The power of gratitude in business with Brendan Kamm, Thnks
    Nov 19, 2024 – 28:26
  • #29: AI as a collaborative teammate with Shannon Duffy, Asana
    Nov 12, 2024 – 24:10
  • #28: Discussing the marketing jobs market with Sue Keith, Landrum Talent Solutions
    Nov 5, 2024 – 25:49
  • #27: Overcoming data silos with Brian Gates, RainFocus
    Oct 15, 2024 – 22:53
  • #26: Creating B2B content that engages and converts with Ryan Estes, Co-Founder of Wildcast
    Oct 1, 2024 – 25:07
  • #25: Customer-led growth with Elisabeth Zornes, Chief Customer Officer,Autodesk
    Sep 24, 2024 – 27:25
  • #24: Telling a unified story across diverse audiences and product portfolios with Ajay Kumar, CMO at ManageEngine
    Sep 17, 2024 – 25:28
  • #23: B2B Marketing in the Tech Sector with Polly Traylor, Komprise
    Sep 3, 2024 – 26:12
  • #22: Better CX through conversation intelligence with Eric Williamson, CMO at CallMiner
    Aug 20, 2024 – 23:11
  • #21: Doing B2B SEO right with Sam Dunning, Breaking B2B
    Aug 13, 2024 – 29:58
  • #20: Greater compliance equals greater trust with Jordan Sher, Drata
    Aug 6, 2024 – 25:05
  • #19: The Great Hesitation with Sue Keith, Landrum Talent Solutions
    Jul 23, 2024 – 21:45
  • #18: Employee Experience as Competitive Edge with Nico Simko, Clair
    Jul 16, 2024 – 19:58
  • #18: Employee Experience as Competitive Edge with Nico Simko, Clair
    Jul 16, 2024 – 19:58
  • #17: Relevance, Agility, and Fearlessness in B2B with Brian Rowley, BrightSign
    Jul 2, 2024 – 24:54
  • #16: Observability vs. monitoring and its effect on the customer experience with Gerardo Dada, CMO at Catchpoint
    Jun 18, 2024 – 28:50
  • #15: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group
    Jun 11, 2024 – 29:13
  • #14: Customer-Led Growth Success with Chris Dishman, SVP Customer Success, Totango
    Jun 4, 2024 – 22:40
  • #13: Augmenting the sales experience using AI, with Arnab Mishra and Sam Zaeyd at Xactly
    May 28, 2024 – 28:04
  • #12: Building a culture of experiementation, with Kirsty Dawe, Webeo
    May 21, 2024 – 27:40
  • #11: Why Good B2B Startups Fail, with James McCormick
    May 7, 2024 – 32:20
  • #10: Thriving among change with Steve Blum, Autodesk
    Apr 23, 2024 – 30:25
  • #9: Building incentivization that performs with Arnab Mishra, Xactly
    Apr 9, 2024 – 21:41
  • #8: The Top 3 in-demand marketing jobs for 2024 with Sue Keith, Ceres Talent
    Apr 2, 2024 – 24:28
  • #7: Building a high-performance B2B marketing team with Allison Breeding, Apptio, an IBM Company
    Mar 26, 2024 – 23:15
  • #6: Memorable B2B brands in a shifting demand gen landscape with Kristin Russel, CMO at Symplr
    Mar 12, 2024 – 25:22
  • #5: The importance of customer stories with Evan Huck, UserEvidence
    Feb 27, 2024 – 24:57
  • #4: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance
    Feb 13, 2024 – 30:40
  • #3: Team agility and AI maturity with Tommi Marsans, Verizon Business Group
    Jan 30, 2024 – 24:06
  • #2: Better Customer Journey Mapping with Percy Rose, Hewlett Packard Enterprise
    Jan 16, 2024 – 34:34
  • #1: B2C Expectations in a B2B World with Chris Costello, Amazon Business
    Dec 20, 2023 – 18:57
Recent Reviews
  • Mr.T Parkerson
    A Masterclass in B2B Marketing
    B2B Agility™ is a must-listen for anyone in the B2B space. Greg Kihlström brings together top experts to discuss the latest strategies in marketing, sales, and technology. Each episode is packed with insights that help you stay ahead in a competitive market. A fantastic resource for marketers and business leaders alike!
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