Business of HYPE

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Business of HYPE is a limited interview series hosted by Creative Director and Founder of Awake NY, Angelo Baque. The conversations dive into the successful careers of well-known creatives, brand-builders and entrepreneurs from various corners of streetwear culture. We learn about the realities behind the dreams they’ve built with encouraging words of advice peppered along the way. As always, thank you for tuning into Business of HYPE. Please don't forget to rate, comment and subscribe.

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Recent Reviews
  • kodymarz
    5 stars from the Kim Shui interview, alone!
    Loved it, that’s my girl
  • psf50
    Would Recommend
    Such a good podcast. The episodes are always interesting and the conversation is comfortable.
  • CAM-NYC
    More
    Would love more episodes
  • yet unconditional kief
    Please come back
    Favorite podcast ever, really inspirational and I don’t think i would be where i am at without it. That being said, Please bring this back the value of this podcast is unmatched.
  • Demitrus Parks
    Thank you.
    So many gems being dropped every episode. Even with the re-listen you’re able to acknowledge more information than the previous listen.
  • MasterWatson
    Out Of Business I guess.
    2022 is months away and still not an upload since 2020. RIP business of hype I guess Covid is undefeated..
  • theIbbyali
    Amazing
    Truly amazing work man, your method of asking these perfectly crafted questions is truly second to none. Since I started listening to you and watching on YouTube, I made a vow to myself to make it on to your show as a guest and I will. As the creative Director of an upcoming streetwear brand, all creatives ought to tune in to each episode. -Ibby
  • A.B. in L.A.
    So Good!
    Jeff Staple is not only a great interviewer BUT ALSO his recaps, summaries, and personal thoughts between the interview are gold! Thank you, Jeff. Big ups! - Andrea.
  • Food admirer
    Hassan Minhaj
    Awesome interview. All the interviews are so in depth.
  • Larbi Dali
    Great 4 ppl who like jawnz
    The Hiroshi Fujiwara episode was such a vibe no cap
  • IDW33
    Answers You Need
    This is such an insightful podcast for creatives at any stage of their careers. I’m gaining a ton of knowledge from tuning in and having the opportunity to hear from such a diverse group of talented individuals with different perspectives.
  • tsunamicc
    Diversity. Design. Dreamer.
    I am in the tech world and listen to many biz podcasts. As a lover of design, art and technology, this podcast not only helps me keep up with the fast changes but I especially love the world aspect of street culture. Diversity is important because each person’s culture and perspective brings a fresh view of what street culture is and what it takes to survive the business. Women/men, young/old, east/west, all colors of the rainbow... all represented. Most importantly, Jeff Staples has the most soothing, dreamy voice ever. It’s like a productive meditation session every I listen. Keep up the fab work and making a difference! Ciao
  • LæFAME
    LOVE IT
    ITS SO NOTAND MAKES IT FEEL LIKE HES TALKING TO ME WANNA SUGGEST A PODCAST ITS CALLED WRITER ON THE RUN
  • ALGrime
    * MAJOR INSPO ALERT *
    Stumbled on this podcast yesterday and was instantly HOOKED. The casual conversation makes it easy to feel like you’re at the table gaining real world knowledge from some of the best of the game!
  • Kennngggggg
    Beyond inspired
    I listen to every episode. Some more memorable than others. I always recommend to friends who i believe have great potential and need that little push. Love you and everything you do, Jeff. Stay great.
  • 12121121113
    Great Pod
    Newbie to fashion/art and all that. Very cool host, fun show and a great listen.
  • tlnnguyen
    if you’re a creative, please listen.
    as an artist/painter who’s also interested in fashion, this podcast is truly so powerful in helping me connect the dots on my own journey of “success”. ALL creatives should tune in
  • RPalomares
    If only...
    This podcast would have been around during my high school years. As an art teacher and practicing artist I find this podcast to be a source of inspiration (and motivation). As the saying goes “real recognize real” and Jeff Staple curates this show as if it were a new design project: well thought out, engaging, and professional.
  • Christeem
    THANK YOU
    Grateful to live in a time where incredible valuable information like this is free to anyone❤️
  • Spann2001
    Good listen!
    If you’re in the art industry, he has the coolest guest 👍🏾
  • senorjverde
    Inspiring & Motivating
    Always a great listen, so many gems within each episode!
  • Anew Bespoke
    Great!
    Very informative and crisp audio. I love how the conversations are clear and it’s not just pointless ranting with people talking over each other.
  • Amon Focus
    Absolutely Incredible
    Business of Hype is a wealth of applicable information paired with excellent intimate storytelling told by people with real life experiences that are currently active in their industries. It doesn’t get any better than that. If you’re working on your craft and or building your business then this show is necessary listening. Every episode has several takeaways to add to your toolbox. Thank you Jeff.
  • TheOneWithTheGoldOnIt
    Volume
    Need it to be louder
  • Dexter Studios
    Excellence in every aspect !
    This podcast is like lecture hall for creatives ! Jeff you are a pure genius & i love how you arent afraid to pull it out of the guest with such grace ! “ nooo its for this podcast “ lol , thank you !
  • Brian Griffin is coming back
    Shoutout Richie Le for putting me on to this Podcast
    As an entrepreneur, who likes business and fashion. This is perfect.
  • freddyxnative
    CLN
    Never listened to any other podcast but now im hooked with these episodes! Thank you!
  • Bittersweet Milk
    Jeff is a phenomenal host
    The guests are on point. I appreciate that Jeff breaks down the gems each guests shares to make the conversation even more vital. The guests also seem relaxed and eager to share their experiences that vary in the fashion industry.
  • OtisC28
    My man Sean!
    This guy Sean really is hustler… he inspires me and kids around the world everyday to KILL IT!!!
  • t_dawk
    Killing It!
    You can’t eat what you don’t kill!.. And this podcast has for sure continued to motivate and inspire me to HUNT! Thanks for your help Jeff!
  • Bezson1
    Amazing!!!
    This is by far the best podcast ever!!! Thank you
  • eniolaanna
    Rich Digest
    I listen to The Business of a Hype while I do my homework for art school or while I am driving. This is some of the most substantial content available right now. It feels like listening to books written by these creators. If Jeff Staples had a book, I would read it, because he is so good at bringing out the gold in people. It also helps to know that the tension of business and design, isn’t only felt by some. Love this podcast. I feel inspired to DO all the time.
  • Tranediz
    The Staple line is trash
    Staple speaks about business. His company doesn’t answer emails or the phone. They send trash product.
  • Crailtap81
    Life Nuggets
    Thank you. To have a creative take time from what they are doing, to allow others to potentially influence their thoughts and mindset is priceless. Such a well established artist/ designer like Jeff Staple, brings in other influences and just talks to them. Dissects their thought process and even chimes in when it’s “nugget information overload. “ These lessons shouldn’t only be used for the “creative” but in day to day life as well. Thanks Jeff and staff, for bringing this to the masses. Forever grateful, Raul
  • atownjs
    Work&play
    Staple deserves all the love. Well spoken and entertaining.
  • AutumnInNewYork
    Season 7 🔥🔥🔥🔥🔥
    This season has been on fire. It’s especially helpful to hear from people of color who hail from diff economic upbringings/experiences who have all achieved success, ....a varied perspective shines through this season.
  • F.Aleman
    This is Free??
    Jeff and his team do a tremendous job each season bringing curators and influencers on his podcast. He drops GEMS on here. It honestly has been very inspirational and motivational listening to everyones stories. Good to know legends in the game didn't always have it so easy. Keep up the great work Jeff, thank you for sharing this with the world!
  • Allan 85
    Season 7 ?
    Why does it always sound like you guys are interviewing in the bathroom, Ben baller just started and the quality of the sound is superior.
  • Hstl1
    Learn from every episode
    As someone who works in a more traditional industry, I find that I learn something from every new episode. It’s forces me to think outside of the traditional corporate box. And at the age of 52, these lessons are so valuable. No, we know we don’t know everything.’
  • Tre mak feezy
    Full of Gems
    Almost like a school curriculum, listen and learn!
  • Money Alchemist
    Hands Down Best Pod Out!!
    Truly grateful for the innumerable gems that Jeff Staple is able to bring out of the exciting and diverse array of guests that this podcast continues to deliver. As an entrepreneur in the arts/music/culture scene, it’s refreshing to listen to insightful interviews of icons (both well-known and mostly behind the scenes) that drop gems applicable to the day-to-day hustle this career commands. Julia Lang, Sean Wotherspoon, Joe Fresh Goods, James Whitner & John Jay episodes are standouts in my book!! Thank you Jeff Staple, and thank you Hypebeast Radio!
  • APalanca
    Awesome business podcast!
    Jeff Staple is a great and natural host. He asks the right questions and highlights the important lessons of each of his guest’s road to success. I have an MBA degree and I learn as much or more about business from this podcast. Jeff and his team along with the guests they have, will teach you business street smarts not taught in any school! Keep up the good work and thanks for inspiring me! Also, do not change anything about the podcast. It’s perfect! Definitely my favorite business podcast!!!
  • @woodside195
    Ben Baller Pod led me here
    I heard you on the Ben Baller pod and you mentioned he was on your pod so that led me here. Great pod. I love the how you pause and break down what was just said and add your life/business nuggets. The pod has a feel like The NY Times The daily pod with the little music samples. I first heard you on DVDSA....has he ever been on your pod?
  • JRingo66
    Required listening
    This latest episode (Live @ Cole Hasan) is fantastic! Great convo filled with lessons. Thanks Jeff
  • notablelooks
    Glad I Found This !
    Great resource Inspiration A sense of community with like minded individuals I love how you pause to recap and give feedback
  • jasperthedog2018
    The Best!
    Seriously the best podcast around. (And I don’t even like listening to podcasts!)
  • Toke_njoke
    Keep it up !
    Great podcast it’s like the Rich Dad Poor Dad to Street culture with the diverse topics discussed
  • the sole broker
    Excellent Podcast! Highly recommended!!
    This podcast is both insightful and gives you the perspective of many different creatives. Very useful content for people who are up in coming in the business world and would like to hear good advice and/or inspiration to keep forging on towards their goals. Amazing work Jeff -Andrew (The Sole Broker)
  • Adrian69690
    Don’t understand all the hype
    Listened to a few episodes but remain unimpressed. I don’t get all the 5 star ratings...
  • NikeSBSales
    Thank you Jeff Staple
    Being a young entrepreneur we tend to go through tough times, sales and exposure coming in slow as a start can put those with strong and creativity minds would give up. This is a huge problem for people with talent because the world would never get to see a smart person or an artist work. This Podcast has definitely showed me guidance towards not giving up. No success comes easy, these stories on how people became who they are today, each one of them had a dark start. Huge Fan of Jeff Staple, The love for Nike SB, and love for the culture of skateboarding is huge. Thank you Jeff Staple for the words and finding people tho motivate and guide those who are in this hard market. @Nikesbsales on Instagram.
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