The PPC Den: Amazon PPC Advertising Mastery

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The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

Recent Episodes
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Recent Reviews
  • Mvifquain
    Best Amazon PPC Podcast I have listened to so far
    I’ve never written a podcast review before, but felt compelled to share my experience with the PPC Den podcast. I first became aware of it in referral from another Amazon seller and since that time a few weeks ago, I have BINGED on the 2023 episodes so far. The information is so actionable and relatable. Michael and his guests speak about relevant issues I am seeing in my campaigns daily. Kudos Michel and team. I appreciate your effort to give this content away for free!
  • Nate45cring
    Great PPC content
    I had been PPC adjacent for a few years but realized I needed structures help when launching my own brand. I picked my way through podcasts as I went through first few months and it was hugely helpful - took frequent notes.
  • Svitlana Graves
    Helpful
    I appreciate that the guys share smart strategies that are aligned with long-term growth.
  • Elvis Milk
    A Must Listen for Amazon Advertisers
    If you like hearing people talk about spreadsheets, you’ll love this podcast. The PPC Den is conversational yet informative. It stays up to date on the latest Amazon trends while emphasizing the importance of diligence— no weird get rich quick schemes here! There’s an episode for everyone— beginners, more intermediate PPC-ers, and strategies for the advanced folks too. FIVE STARS
  • ThilanW
    Best Amazon PPC Podcast Yet!
    Hey Michael and all of Ad Badger staff, I’d like to thank you for all the hard work you put in all your content as it’s the most entertaining and educational podcast about Amazon PPC I’ve came across! I also enjoy all your guests and cohosts especially Stephen and Steven from MyAmazonGuy. I consume your content from both YouTube and on Podcasts and have recently joined the Badger Nation discussion on your FB page. Thank you again and keep up the good work!
  • Shroyy
    This podcast has changed my life
    The knowledge I’ve learned for these guys has literally changed my life. I started in 2018 and my business and life has exploded the last 4 years. A big reason is because of these guys. Get the edge over your competition with this podcast
  • mynicknameismikeb
    Truly valuable content!
    You can tell that Ad Badger knows what they’re talking about. Every episode gets into the weeds on an important Amazon advertising topic. Kudos to Michael Erickson Facchin for putting out valuable content every week. Thanks!!!
  • David Khosh
    Exceptional!
    My absolute favorite and go to podcast for Amazon PPC. Highly recommend! 🙌🏽
  • Reggonaives
    Best PPC podcast
    Can’t say enough about this podcast. Gold Nuggets in every episodes.
  • I Work Out Alot
    Huge fan of the PPC Den
    If you were to tell me a year ago that my favorite podcast would be work related, I would have said you’re nuts! Here we are now, and I can’t miss a single episode of the PPC Den. I’m an Amazon PPC manager myself, and this is the first time I’ve felt apart of a community centered around the niche that is Amazon PPC. I’m full blown team badger now. Thanks Mike!!!
  • sssmikey
    Long Time Badger Fan
    Consistently delivering actionable insights. Every week there are new topics and new strategies covered. Loving it! I’ve been a long time listener and have been in the Amazon game for a long time. This show is my go to for tips and tactics to level up my game. With Amazon the game is always changing and Ad Badger is always addressing these new shifts in the marketplace. Need a resource on a ton of Amazon topics? Look no further this is it.
  • Mo_K_1111
    10 STARS 🌟 AWESOME PODCAST!
    I can’t thank Michael, Ad Badger and this podcast enough. The wealth of knowledge that they deliver is amazing and worth its weight in gold. If you are an Amazon seller and want to learn about ppc, you NEED this podcast in your life.
  • nickname282828282
    Generous Podcast
    These guys give away so much value it’s incredible. A very generous podcast. I am looking forward to working with them.
  • Jess_mabis
    I understand PPC now!
    Took a cross country road trip and binged this podcast the entire way. I started in California knowing nothing about advertising on Amazon and ended in Ohio feeling like an expert. Hosts are amazing and explain things so well. Thank you!!
  • pjm_1313
    THE way to improve your Amazon PPC game!
    This isn't your typical educational podcast. The Badgers go a long way making this podcast as entertaining as possible, which is a big big plus. They really go full-in to help you learn how to improve your understanding of all things Amazon advertising. Highly appreciate it!
  • TheOfficialAndyLam
    One Of The Top Podcasts For Serious Amazon Sellers
    If you've sold on Amazon at all you would know that Amazon Sponsored Ads or PPC plays a huge roll in growing your business. Its not the easiest thing in the world but this podcast helps a TON. I never miss an episode!
  • Travis_Jamison
    Solid Amazon PPC education
    First off, the pod is actually quite entertaining. Not something you’d expect from something like Amazon PPC. But besides that, it’s the podcast that I send many sellers to, and I’ve gotten a solid ROI from the 15 or so episodes that I’ve listened to. There really are a lot of knowledge-bombs being dropped all the time. No one else seems to live and breathe this topic like the Badger guys do.
  • Bobby Pulte
    Do yourself a favor
    It really is a great blend of easily digestible yet actionable information. Every episode will leave you with something you can do right away to improve your campaigns and/or Amazon PPC strategy. Do yourself a favor and listen!
  • Robon180
    Infomercial
    Infomercial for SAS platform that provides another layer of complexity and no incremental data or insight than is already available on Amazon at no cost.
  • jandally
    Awesome! Thank you so much!
    Every episode explains a lot and they are very insightful. Listening to you guys has really helped me test, utilize, and understand Amazon PPC. Thank you for making these episodes.
  • Jesse512
    It's Good to Have the Ad Badger on Your Side!
    I’ve been listening to this podcast for a long time. I really appreciate their perspectives and insights, and I enjoy the humor too. This is a great source for anyone that wants to learn more about Amazon PPC.
  • Terptastic
    Actionable content
    Great stuff once you get past the 3 minute intro. I’ve hit pause and gone straight to my AMS account multiple times.
  • k98man
    The SOURCE for Amazon Advertising
    I listen to a lot of podcasts on ecommerce and this is one of the best. They make learning amazon ppc fun, and I highly recommend listening.
  • ajacdd
    Best Amazon PPC Podcast EVER!
    Seriously this podcast has helped me so much. Every episode is high quality and the tips and tricks aren’t gimmicky or tired. They’re actually useful and I learn something new in every single episode. My only complaint is that the intro is too long (I usually just skip the first 2 minutes), but it’s a very, very minor inconvenience. Thank you so much! Y’all are amazing!
  • brucemichaelinc
    Fantasic Podcast
    Great podcast keeping you updated and making it easy to understand Amazon PPC advertisting in a fun and friendly way. Too bad more people don't listen in the facebook groups, it would help them understand it better so they would stop complaining about Amazon PPC.
  • beastofbass
    It’s educational AND entertaining!
    These guys manage to take the incredibly dry and often confusing subject of Amazon PPC, and break it down into coherent and actionable advice. As a newcomer to Amazon PPC, I’ve struggled to wrap my head around how to do it right. I’m very grateful for all the valuable lessons offered here (and all with a sprinkling of good humor).
  • iobybab
    Great pod cast!
    These guys are great!!! I’ve been looking for a pod cast that covers PPC and these guys really try to cover everything you need to know as a beginner. Keep up the good work.
  • Dr.Curilla
    Phenomenally Accessible
    Not only is the podcast structured in such a way that it’s easy to digest, but their website is just as amazing. I’ve been listening (and re-listening) to multiple podcast episodes everyday while I illustrate my picture books, and I’m loving it. I’ve been confused a few times and have reached out to the AdBadger team and they never let me down. Tremendously pleasant and knowledgeable, and well-deserving of this Five-Star review. Keep it up, badgers! Big fan, A. R. Curry
  • Sniper2156
    Best amazon ppc info out there
    Im a long time PPCer so 98% of info out there is useless to me and too basic. This info is really good and on the cutting edge. My one complaint is that the intro is too short! Be brave! Go for the full 5 minute intro! Just kidding guys but I still love you
  • Brian Andris
    Best Amazon Podcast!! Entertaining and informative.
    I am a long time Amazon seller and am just getting started with Ads. Listening to these guys has helped us get started in the right direction. Content is always very relevant and valuable.
  • lacon007
    Learning again!
    I listen to a lot of podcasts about amazon. It’s been a while since I feel like I’m learning something every time I tune in. Th is one has that. Thanks a lot Ad Badger guys!
  • Jackie Mehring
    Major Badger Fan
    Thank you Badgers for this insightful and hilarious podcast! I’ve managed AA/AMS for years, now as a consultant, and have made up many strategies and theories - it’s so cool to hear you guys confirm these theories you came to on your own paths - and also to learn new theories and perspectives. You guys are so funny I can’t tell if I listen for education or my own entertainment. You guys rock! 🦡
  • mpr1988
    Great content
    Love all the information Ad Badger gives. Have listened to every podcast. Thank you
  • NJDaddy
    Excellent content
    These guys work hard to put together quality content, and it shows. They always have useful perspectives on PPC management!
  • Yesyesuyihgf
    Wow!
    Hands down the best podcast for all things PPC! Valuable stuff!
  • Poozine
    Is 5 stars enough???
    I don’t think 5 stars is enough. I’ve been devouring this content the past few days. These guys are so open and transparent about their knowledge which is a rarity sometimes in the Amazon ecosystem. I love when I hear a concept that jives with my current understanding and even more when it makes me stop, consider, and reframe something I thought I knew. Keep up the good guys!
  • mawasakii
    Great!
    Start listening, now. Really.
  • louseey
    Binge worthy
    Binge listening to all Badger podcasts to learn all I can on Amazon PPC. They actually make it interesting and actionable. Giving the trial a try starting Monday!
  • cbgill83
    Throw another review on the 5-star pile.
    As yet another 5-star reviewer, I realize no one will likely ever read this. And yet, I feel inclined to tell you, dear reader, that you’re wasting your precious time reading my review. Why? Because YOU SHOULD BE LISTENING TO THIS FREAKING PODCAST RIGHT NOW! I’ve spent over $250k running Amazon Ads over the last two years and Michael & Brett (or, Mikey & the ‘Stache as I refer to them) have improved literally every aspect of my approach. They’ve saved me and my clients thousands in wasted spend, increased my strategic knowledge, and saved me hours of work and worry by simplifying a complex topic. This is to say nothing of the fact that they’re taking a somewhat dry subject and making it fun. These guys just get it. You’ll get it, too. Now go open your ears to the soothing sounds of Mikey & the ‘Stache.
  • iFYS
    Super helpful and informative!
    I found Ad Badger while researching amazon ppc which led me to the podcast (PPC Den). Not only were the articles/blogs super informative, but the podcast took it to another level. I'm new but I can't begin to explain how much I've learned from the blogs and podcast. There is so much valuable information between the two. I don't use Ad Badger just yet as I'm just starting out but I do plan on checkin them out once I reach that level. They always say if you ever have a question, just reach out so I did just that and I got an amazingly fast response from Kyle. He answered my questions right away with some helpful tips. I highly recommend everything the folks at Ad Badger have to offer.
  • Staine'quanda
    Don't Fear the Badger
    I've been listening to this podcast from the beginning and never miss an episode. Unlike many other shows, The Badger gives listeners practical, actionable tips and best practices. These guys make learning about PPC fun.
  • Zack Guido
    What a breath of fresh air!
    Wow, this is one of those "where have you been all my life?!" podcasts... Even though it's entertaining and fun to listen to (with a hilarious intro), it's no-nonsense information that you can put to work immediately and start seeing results. Every single episode I've listened to so far had actionable things that make you want to shut the podcast off and run to the computer. If you want "ninja" tactics, this is the podcast for you.
  • Redsgonegreen
    Great Podcast for Amazon ads newbie!
    I stumbled across this podcast and glad I did! I am new to Amazon ads and the terminology and all the nuances are very intimidating, but this podcast has helped tremendously! They break things down in a way that I actually understand, and they do this without talking down to you. Thank you guys for all the help!
  • jww-jww
    True PPC Thought Leaders!
    If you want to learn Amazon PPC this is THE podcast. These guys are super knowledgeable, thoughtful and incredibly generous with their knowledge. They also make it fun which is important with a sometimes dry subject.Applicable for complete newbies or experts looking for advanced strategy. Highly recommend!
  • Kiriath13
    Legit amazon PPC experts
    Michael and Brett are the real deal - drawing on their years of experience running amazon ppc campaigns for mid-sized brands, as well as in-the-trenches knowledge from developing the Ad Badger software tool. Definitely trust their insight in this area.
  • Ger_sam
    Lots of value!
    Great podcast! They don't talk about irrelevant stuff and get straight to the topic. Every time I listen to the podcast, I get a ton of value and don't feel like my time is wasted by chit chatting. Highly recomend it!
  • RyanOutWest
    Must Listen to if you own a seller central account
    I could not more highly recommend an amazon ppc podcast more than this one. Michael and Brett truly are experts and I encourage you to binge this podcast three times while at the same time executing the ppc strategy they recommend. Thank me later.
  • Axpence
    Yeehaw thanks Austin boys!
    BADGER NATION UNITE!
  • HilaryFMRX
    THE Best Tool for your Amazon PPC Biz!
    I could not recommend this podcast more highly. It is EXCELLENT! Listen to every episode, and then listen again ... your Amazon PPC business will thank you! When you are new to PPC, it's hard to know who to listen to in the Amazon PPC landscape. This space is full of "take my course for $1000 and become a millionaire" big promises. For those of us looking to build and grow authentic, sustainable business, the Ad Badger podcast might be the best thing you will do for your business. I have listened to each poscast, implementing the techniques and strategies, and have found the steps to be logical buiilding blocks that have led to a complete 360 understanding of PPC and how each move effects my amazon business. Mike & Brett are excellent. They are fun, down to earth and calming without too much "chat" ... such a nice change from the majority of "bro's" who dominate this space. I am a subscriber to the Ad Badger bid automation software (which is not at all required to listen to the podcast - they are very good about not pushing that side of the business), but the customer service is very responsive and excellent .... I mention only because the questions are more about things discussed on the podcast than about the software. They are very patient and genuinely care. Thank you Mike & Brett!
  • Jesse Steinberg
    Fantastic hosts bringing very high quality content
    Thank you for bringing us such amazing content. I do all I can to stay up to date with everything Amazon Seller related, but I have always found quality PPC-specific information hard to come by.... until now! I look forward to more of your podcasts and wish you all the very best... thank you!
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