BE THAT LAWYER

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.

Ed Levy: Building Trust Appreciation and Referrals Through Relationship Marketing
Apr 14, 2025 – 00:31:33
Alex Geisler: Creating Sticky Client Relationships in Law
Apr 10, 2025 – 00:34:43
Judy Barton: Lessons in Business Adaptation and Customer-Centric Innovation
Apr 7, 2025 – 00:36:29
Michael Vater: Expanding Legal Practice with Non Traditional Methods and Partnerships
Apr 3, 2025 – 00:32:05
Tom Ciesielka: Building a Strong Legal Reputation Through Public Relations
Mar 31, 2025 – 00:32:17
Jim Ries: The Giver’s Guide to Business Development & Networking Mastery
Mar 27, 2025 – 00:36:23
David Ackert: Build Meaningful and Strategic Connections That Drive Business
Mar 24, 2025 – 00:31:33
Kyle Harbaugh: Fixing the Hiring Crisis in Law Firms with Smarter Strategies
Mar 20, 2025 – 00:31:57
Dennis Meador: Winning at Marketing and Personal Branding Beyond the Billable Hour
Mar 17, 2025 – 00:35:25
Blake Strautins: How Lawyers Can Improve Time Management Delegation and Strategic Growth
Mar 13, 2025 – 00:32:04
Mina Haque: Navigating Solo Practice and Entrepreneurship
Mar 10, 2025 – 00:30:33
Belle Walker: The Lawyer’s Guide to Delegation, Efficiency, and Sustainable Success
Mar 6, 2025 – 00:29:59
Nicola Hobeiche and Shereen El Domeiri: Inside the Mind of In-House Counsel: What Outside Lawyers Must Know
Mar 3, 2025 – 00:33:26
Mike Chastaine: How to Master Your Time and Build a Thriving Firm
Feb 27, 2025 – 00:32:24
Bruce La Fetra: The Client Whisperer’s Playbook in Building a Thriving Law Practice
Feb 24, 2025 – 00:27:59
James Rodgers: Rethinking Workplace Diversity for the Future
Feb 20, 2025 – 00:31:53
Saja Raoof: The Introvert’s Advantage: Networking, Law, and Business Growth
Feb 17, 2025 – 00:27:50
Jay McAllister: The Next Evolution of AI in Legal Practice
Feb 13, 2025 – 00:36:41
Ken Hardison: KPIs, Systems, and Business Strategies for Sustainable Success
Feb 10, 2025 – 00:29:07
Chuck Andrews: The Mental and Business Foundations of Career Growth and Transitions
Feb 6, 2025 – 00:26:46
Sam Mollaei: The AI Advantage: Revolutionizing Legal Practices for 2025 and Beyond
Feb 3, 2025 – 00:32:08
Michael Cohen: The Lawyer's Guide to Leadership, Equity, and Career Satisfaction
Jan 30, 2025 – 00:32:04
Erika Steinberg: Fractional Marketing and the Future of Law Firm Strategy
Jan 27, 2025 – 00:31:56
Sarah Allen: Simplifying Video Marketing for Lawyers and Beyond
Jan 23, 2025 – 00:32:33
Tim Semelroth: Turning Connections and Specialization Into a Thriving Law Practice
Jan 20, 2025 – 00:29:12
Justin Weinstein: Investing in People, Community, and Long-Term Growth
Jan 16, 2025 – 00:34:41
Julia Taylor: Unlocking Law Firm Potential with Virtual Talent and Automation
Jan 13, 2025 – 00:30:16
Scott Monroe: Building a High-Quality Criminal Defense Practice
Jan 9, 2025 – 00:32:32
Simon McCrum: Turning Service into Strategy: Business Development That Changes Lives
Jan 6, 2025 – 00:31:37
Heather Moulder: Transforming Legal Marketing Through Authentic Storytelling
Jan 2, 2025 – 00:28:25
Julia Hensel: Unlocking Law Firm Success Through Smart Website Optimization
Dec 30, 2024 – 00:30:20
Gideon Grunfeld: Navigating Pricing, Psychology, and Strategy in Legal Practice
Dec 26, 2024 – 00:35:07
Russell Knight: Building and Scaling a Law Firm by Investing in Your Team
Dec 23, 2024 – 00:28:08
Jennifer Gardner: Emotional Intelligence, Advocacy, and Upholding the Rule of Law
Dec 19, 2024 – 00:32:19
Sonya Palmer: Strategies for Scaling, Hiring, and Marketing Success
Dec 16, 2024 – 00:32:34
Jared Correia: From Hesitation to Integration: AI's Role in Transforming Law Firms
Dec 12, 2024 – 00:32:49
Stuart Baum: The Power of Listening, Storytelling, and Good Habits in Law Practice
Dec 9, 2024 – 00:34:26
Bryan Figueroa: Technology, Delegation, and Staffing Strategies for Law Firms
Dec 5, 2024 – 00:31:33
John Kormanik: Time Mastery and Growth Strategies for Busy Legal Professionals
Dec 2, 2024 – 00:33:00
Scott Simmons: Mastering Legal Business Development and the Art of Client-Centric Lawyering
Nov 28, 2024 – 00:34:26
Gordon Firemark: Maximizing Content Creation Through Podcasting
Nov 25, 2024 – 00:35:52
Tracy LaLonde: Achieving Joy in the Legal Grind: From Delegation Tips to Work-Life Boundaries
Nov 21, 2024 – 00:32:09
Deb Feder: Optimizing Your LinkedIn and Client Conversations for Better Practice Management
Nov 18, 2024 – 00:33:03
Brian Zapf: Financial Foundations for Law Firm Growth
Nov 14, 2024 – 00:32:15
Scott Love: The Power of Niching Down: Legal Recruiting, Branding, and Beyond
Nov 11, 2024 – 00:31:55
Michael Educate: Creating Lasting Client Relationships Through Habit and Heart
Nov 7, 2024 – 00:35:26
Rochelle Seltzer: Harnessing Creativity to Boost Legal Success
Nov 4, 2024 – 00:30:36
Daniel Scola: Developing Business in Law: What They Don’t Teach You in Law School
Oct 31, 2024 – 00:34:18
Camille Stell & Brenda Barnes: Aligning Law Firm Growth with Attorney Retention
Oct 28, 2024 – 00:31:47
Steve Mehr: Differentiation, CRM, and SOPs for a Sweet Law Firm Growth
Oct 24, 2024 – 00:32:19

Recent Reviews

Tim Semelroth

Steve’s show is a masterclass!

Lawyers not understanding business is a well-worn cliche. Steve helps us grow beyond the limitations of our law school training by identifying and distilling the important business lessons from his guests’ professional journeys.
Logshogs

Sage Advice For Lawyers

@fretzinsteve offers a wonderful variety of topics and guests to help attorneys - new and old - to the top.
JoanButler

Focuing Beyond The Problem on BE THAT LAWYER podcast

@fretzinsteve, it is a JOY to be interviewed by you!! Your passion for what you do is so professional and heartfelt. I know anyone who works with you will be successful because that is your INTENTION to serve your audience. Thanks you for having me on your podcast!! Joan
MarciaWW

BE THAT LAWYER with FRETZIN

Thank you @fretzinsteve for inviting me to participate with you on your podcast. You are masterful at putting your guests at ease. I enjoyed sharing my thoughts on law firm leaders, leadership, management, changes in the legal profession and managing partners roundtables with you.
MerDancwr

Strategizing About Effective Brands

Working with a professional, such as Steve, was an exhilarating experience. Together we took apart brand development and identified what makes a successful brand and what makes brands fall flat. We look forward to your thoughts.
lauraterrellcoaching

Great show for ambitious lawyers

I loved being a guest on your show, Steve, and sharing my thoughts on cultivating a business mindset as a lawyer. You have such terrific guests and ensure that each episode is a great, focused conversation
VivaJF

Steve knows!

What an honor to be interviewed on this show. I work with a couple of Steve’s clients on their staffing and I hear nothing but amazing things from them in how Steve consults their firms. 10/10 recommend!
MicheleInChicago

Smart, thoughtful host

What a pleasure to be a guest here! Steve Fretzin is a smart, thoughtful host who asks practical questions and always keeps his audience in mind.
LJGoodman

Good Info

I always enjoy Steve & his guests. Great straight advice on growing & managing a law practice.
Bold Women Lawyers

Love the variety

I have learned something about running a great law business from every episode. Sharon Christie, Bold Women Lawyers
Corinne Heggie

Growth mindset for lawyers

BTL provides perspectives on the growth mindset espoused by lawyers from all corners of the profession. Must listen!
Jdizzle1330

Great and helpful podcast

Excellent podcast. I find myself sketching out notes during each episode for take aways and tips and trick I want to remember.
Brosen327

Be That Lawyer

This podcast provides informative, interesting, and practical advice. Well worth the eartime.
churley2

Fantastic, practical advice for the ambitious lawyer

A must more than ever!
ChelseaShea24

Great for All Business Professionals

Even though I don't work in the legal field, I love listening to Steve Fretzin's show. I have learned something new in every episode that I have been able to take with me into my own career. I'm excited to see what else (and who else!) Steve brings onto the show and what else I can learn from him/them!
Marjorie@ASustainableMind

Great show with smart content

I really enjoy this show and will definitely be encouraging the lawyers in my life to listen. I love Steve's style and this content is great, even as a non-legal business professional.
grecpod

It is Time for Fretzin to go National!

Steve Fretzin has been an amazing resource to Chicago-based lawyers. Now everyone in the country can start to see what those locally know - Fretzin is the best way for lawyers to build their book of business! Looking forward to more podcast episodes!
Chris23Morales

A Student Ready to Learn

I'm really looking forward to the interviews with legal marketing and technology experts! It's something I constantly debate in class and can't wait to learn more about it from a legal lens.
DJ Doug Sandler

Oh yes! Waiting for this for ever

Well done Steve….I am sure there are tons of lawyers that need this exact podcast. Excited to see a million positive reviews. Congrats on the launch.