Behind The Brand

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Go behind the scenes with Australia's most exciting founders to find out what it really takes to create a cult brand and scale-up your start-up.

Hosted by Genevieve Lehunt-Alderman

A podcast by Sunday Agency


Hosted on Acast. See acast.com/privacy for more information.

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Recent Episodes
  • Brillo Beauty: Product Development, Online Launch, Business Partnership, Retail Partnerships
    Apr 16, 2024 – 43:39
  • 5 Questions with BOUNCE Inc.
    Apr 9, 2024 – 8:31
  • Bounce Inc: Venues, Customer Satisfaction, Company Culture, International Expansion
    Apr 3, 2024 – 52:15
  • 5 Questions With Frank Body + Willow & Blake
    Mar 26, 2024 – 7:36
  • Frank Body and Willow & Blake: Marketing, Beauty Brand, Investment, Retail Growth, Hustle Culture
    Mar 19, 2024 – 58:53
  • 5 Questions with July Luggage
    Mar 12, 2024 – 15:37
  • Marketing Mini: 5 Most Common PR Mistakes Entrepreneurs Are Making
    Mar 10, 2024 – 12:09
  • July: Partnerships, Affiliate Marketing, International Expansion, Corporate Gifting
    Mar 5, 2024 – 55:43
  • Monday Marketing Mini: What To Pitch To The Media In March
    Mar 4, 2024 – 10:33
  • How Was Your Year? with Anaita Sarkar - Hero Packaging
    Nov 28, 2023 – 53:50
  • Lust Minerals: B2B sales, e-commerce, $300k rebrand project
    Nov 21, 2023 – 40:17
  • COgear: Male Dominated Industry, Apparel Manufacturing, B2B Sales
    Nov 14, 2023 – 42:28
  • FUNDAY Sweets: Food Manufacturing, FMCG Sales, R&D
    Nov 7, 2023 – 50:50
  • ENJO Australia: 30 Years, Direct Sales, Industry Disrupting, Ecommerce
    Oct 31, 2023 – 51:16
  • Scratch: Subscription Business, PR Stunts, Bootstrapped Growth
    Oct 24, 2023 – 47:09
  • Sweater Club: Customised Products, Brand Partnerships, Community Growth
    Oct 17, 2023 – 54:33
  • She's On The Money: Service Industry, Know Your Business Finance Essentials
    Oct 10, 2023 – 1:15:29
  • Hive HQ: PR for Small Business, PR Agencies, Launch Events
    Oct 3, 2023 – 44:29
  • SZN Social: Viral Content, TikTok, Content Creation
    Sep 26, 2023 – 43:41
  • Collabosaurus: Brand Collabs, Cost Effective Marketing, Marketing Goals
    Sep 19, 2023 – 47:17
  • #gifted: Influencer Marketing, Product Gifting, Influencer Briefing
    Sep 12, 2023 – 48:11
  • Australian Birth Stories: Podcasting, Creating Community, Monetising Audience, Launching Products
    Sep 5, 2023 – 55:02
  • The Sale of Tribe Skincare with Kayla Houlihan
    Aug 29, 2023 – 55:36
  • The Fable: Fashion Design and Manufacturing, International Expansion, Ecommerce
    Aug 22, 2023 – 43:14
  • AL.ive Body: Reality TV, Product Launch, Managing Suppliers, Ecommerce Growth
    Aug 15, 2023 – 38:20
  • Zero Co: Crowdfunding Success, Woolworths Launch, Subscription Business
    Aug 8, 2023 – 42:06
  • tbh Skincare: Influencer Marketing, Funnels, Licensing, Ambassadors, Brand Merger
    Aug 1, 2023 – 57:59
  • Pana Organic: Cafes to Products, Distribution, Major Retailers, Investors, International Growth
    Jul 25, 2023 – 58:36
  • Holme Beauty: Business Goals, Product Development, Ecommerce Sales, Customer Events
    Jul 18, 2023 – 59:41
  • Moxie with Mia Klitsas
    Jul 11, 2023 – 1:02:33
  • The Memo with Phoebe Simmonds (Part 2)
    Jul 4, 2023 – 38:19
  • RE-RELEASE: The Blow with Phoebe Simmonds
    Jul 4, 2023 – 39:34
  • 12 Things Every Entrepreneur Needs To Know with Kayla Houlihan
    Nov 1, 2022 – 56:53
  • Bon Maxie with Clare Spelta
    Oct 25, 2022 – 49:50
  • Nimble Activewear with Vera Yan
    Oct 18, 2022 – 37:19
  • GlowDry Australia with Fiona Dunne
    Oct 11, 2022 – 53:25
  • Yes You Can Drinks with Tyler Martin and Sophie Heatley
    Oct 4, 2022 – 47:04
  • Trash to Treasured with Tina Abeysekara
    Sep 27, 2022 – 56:18
  • Prene Bags with Tammy Green
    Sep 20, 2022 – 49:51
  • Peppermint Grove & Moss St Fragrances with Hannah Drury
    Sep 13, 2022 – 54:49
  • Bondi Blades with Ali Clarke
    Sep 6, 2022 – 52:36
  • Midnight Mischief with Tess Nguyen
    Aug 30, 2022 – 56:23
  • Rollie with Vince Lebon
    Aug 23, 2022 – 50:31
  • Cardigang with Cat Bloxsom and Morgan Collins
    Aug 16, 2022 – 1:01:07
  • Foundr with Nathan Chan
    Aug 9, 2022 – 47:58
  • PR Toolkit: You NEED To Enter Business Awards!
    Jul 19, 2022 – 16:40
  • PR Toolkit: Your Media Ready Media Kit
    Jul 12, 2022 – 16:37
  • PR Tookit: Is PR Really Worth It? How To Measure ROI
    Jul 5, 2022 – 12:34
  • PR Toolkit: Product vs. Service Based Businesses
    Jun 28, 2022 – 11:05
  • PR Toolkit: Is My Business Too Small For PR?
    Jun 21, 2022 – 11:14
Recent Reviews
  • MelissaDflip
    Great interviews & Stories!
    As a marketing agency owner and the host of a podcast all about marketing campaigns and PR stunts that brands pull, I love this podcast! It’s very well done and offers some great tips and insights. Highly recommend!
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