Behind the Pursuit: From Bourbon to Brand

Take part in a journey to build a bourbon brand. Brian Beyke sits down with the founders of the top whiskey podcast, Kenny and Ryan of Bourbon Pursuit, to figure out what it takes to bring their whiskey label to life. Experience the highs, lows, and everything in between from investments, filling barrels, and shipping bottles. Special episodes will feature in-depth tasting notes for single barrel releases. It's your chance to have the first ever inside look into the bourbon business and learn about the whiskey industry with Pursuit Spirits.

088 - The Year of Pursuit
May 7, 2025 – 32:39
087 - Allocation
Apr 23, 2025 – 35:34
086 - The Squeeze
Apr 9, 2025 – 43:53
085 - Meet Stace
Mar 26, 2025 – 42:00
084 - Updates! Updates! Updates!
Mar 12, 2025 – 38:16
083 - The Launch of P.Club
Feb 26, 2025 – 34:29
082 - Building a Team
Feb 12, 2025 – 35:35
081 - Social Media & Marketing Strategies
Jan 29, 2025 – 33:43
080 - The Biggest Hurdles in 2025
Jan 15, 2025 – 39:08
079 - ARCHIVE - 2022 In Review
Jan 1, 2025 – 53:24
078 - 2024 Reflections With Ryan
Dec 18, 2024 – 41:17
077 - Packaging Update
Dec 4, 2024 – 41:48
076 - 10 Years In The Making
Nov 20, 2024 – 39:08
075 - Early Goals For 2025
Nov 6, 2024 – 40:22
074 - The Mellwood Legacy Collection
Oct 23, 2024 – 37:20
073 - Cask Strength
Oct 9, 2024 – 28:04
072 - Kentucky Bourbon Festival & Bourbon & Beyond Recap 2024
Sep 25, 2024 – 38:01
071 - The Easy Button Pt. 2
Sep 11, 2024 – 35:10
070 - Double Oaked Rye Release
Aug 28, 2024 – 30:24
069 - The Rye vs Bourbon Debate
Aug 14, 2024 – 39:12
068 - The Easy Button
Jul 31, 2024 – 35:50
067 - New & Old
Jul 17, 2024 – 38:44
066 - The History of Mellwood
Jul 3, 2024 – 39:06
065 - PursuitPalooza Recap 2024
Jun 19, 2024 – 37:18
064 - Distillery Management Systems
Jun 5, 2024 – 34:18
063 - Inconsistencies and Frustrations of Code Interpretations
May 22, 2024 – 34:26
062 - Starting from Scratch
May 8, 2024 – 37:00
061 - Will People Get Tired of Kentucky Bourbon?
Apr 26, 2024 – 34:03
060 - Taking Time Away
Apr 10, 2024 – 42:24
059 - The Hype Factor
Mar 28, 2024 – 38:34
058 - Double Oaked Bourbon Release
Mar 15, 2024 – 32:05
057 - Maryland/DC Launch Recap
Feb 28, 2024 – 47:21
056 - Choosing a Distributor
Feb 15, 2024 – 50:27
055 - What is Left to Innovate?
Jan 31, 2024 – 32:34
054 - The Big Picture in 2024
Jan 17, 2024 – 41:59
053 - Metrics & Early Goals
Jan 3, 2024 – 34:20
052 - Reflecting on 2023
Dec 20, 2023 – 41:51
051 - New Faces at Pursuit Spirits
Dec 6, 2023 – 42:27
050 - Current Focus
Nov 22, 2023 – 37:45
049 - The Good & Gather of the Bourbon Trail
Nov 8, 2023 – 40:52
048 - Pursuit United Private Selection
Oct 25, 2023 – 34:23
047 - The Road to Licensing (or a $50,000 Learning Experience)
Oct 11, 2023 – 46:17
046 - Kentucky Bourbon Festival and Bourbon & Beyond Recap
Sep 27, 2023 – 37:08
045 - Breaking Down The Batch: Four Roses 135th Anniversary Limited Edition Small Batch
Sep 13, 2023 – 42:08
044 - Non-Distilling Producers Vs Contract Distilling
Aug 30, 2023 – 31:15
043 - Taxi Cab Confessions on Whiskey Row
Aug 16, 2023 – 51:00
042 - Blending Philosophy
Aug 2, 2023 – 37:36
041 - Can New Whiskey Brands Become a Lifestyle Brand?
Jul 19, 2023 – 37:09
040 - Learnings From the Ambassadors We Didn't Know
Jul 5, 2023 – 50:30
039 - How To Divide The Time
Jun 21, 2023 – 37:36

Recent Reviews

Sanch D

Awesome podcast

Love the episodes. Love the in depth and frank discussions. Brian’s calming voice is always a plus. Keep the inside stories coming! One of the most underrated whiskey podcasts.
nate shannon

24. Great Episode!!

Hey guys loved the episode today! You guys put some real effort in to your whiskey brand! Haven’t tried it but I’ll pull the trigger and get on seelbachs or wait a short while for it to be available in KC. Keep it up! Love both your podcasts!
Jael's Tent Peg

40 to 110 Proof

At times it’s 40 Proof content then at times 110 proof content. I enjoy both. One wish, screw the climate junk…stay inside your swim lane. Thanks guys.
Hoseman32

Add this show to your library now!!

The best thing about this show are the people. Brian is a great host and listening to Kenny and Ryan talk about all of their experiences putting together this venture is great. It’s wonderful to get transparent and honest information about starting a brand. The group really keeps you interested for the entire episode which is also the perfect length for a commute to work or a run on the treadmill!
gbcw

Another great dive into bourbon

This will be great following Kenny and Ryan on this next journey.
Mr Barbour

Eagerly waiting

Looking forward to hearing what it takes to build a whiskey brand from the bottom up, in these days and times.