That Amazon Ads Podcast

There are "best practices" and there are practices that get best results. We're here to teach you the latter.We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.

We take it back... Maybe AI images are better than we thought?
May 6, 2025 – 00:23:38
The New Amazon AI Image Generators are AWFUL
Apr 29, 2025 – 00:23:26
The 7 Biggest Amazon PPC Myths — BUSTED!
Apr 15, 2025 – 00:33:54
Why Rule-Based Amazon PPC Fails (And What to Do Instead) 💸
Apr 8, 2025 – 00:30:55
How To Fix Death By 1000 Cuts on Amazon PPC
Apr 1, 2025 – 00:34:20
Amazon PPC Performance Benchmarks & Statistics (Average Conversion Rate, Average ACoS, and More)
Mar 25, 2025 – 00:20:51
Auto vs Broad vs Exact – How Much Should You Spend on Amazon PPC?
Mar 18, 2025 – 00:16:35
Budget Allocations for Sponsored Products vs. Sponsored Brands vs. Display — What’s the Right Mix?
Mar 11, 2025 – 00:22:48
Amazon Path-To-Purchase Report Explained
Mar 4, 2025 – 00:17:21
How Often Should You Harvest Or Negate Keywords On Amazon PPC?
Feb 25, 2025 – 00:10:53
10 Steps To A Successful Launch On Amazon
Feb 18, 2025 – 00:42:18
🔥You're Doing NEGATIVE KEYWORDS WRONG!🔥
Feb 11, 2025 – 00:23:21
Don't Make This Keyword Harvesting Mistake
Feb 4, 2025 – 00:21:37
How Many Keywords Should Your Campaign Have on Amazon PPC?
Jan 29, 2025 – 00:30:53
Zero Impressions
Jan 27, 2025 – 00:16:17
How To Manage Your PPC Budget?
Jan 14, 2025 – 00:36:42
Mastering The New Amazon Marketing Cloud Features with BTR Media's Dustin Wassner
Jan 7, 2025 – 00:32:50
Should You Do Brand Defense on Amazon PPC?
Nov 26, 2024 – 00:36:44
Amazon Search Query Performance Reports: Seller Central Utilities with Uri Rahimi
Nov 19, 2024 – 00:30:28
How To Grow An Amazon Brand To $1 Million In 1 Year - Part 7: Continued Optimizations
Nov 13, 2024 – 00:21:50
How To Structure Your Amazon PPC Campaigns - Sponsored Products Edition
Nov 8, 2024 – 00:09:42
Should You Target "Gift" Keywords on Amazon PPC
Oct 29, 2024 – 00:18:06
The Best Data Available on Amazon: Search Query Performance
Oct 22, 2024 – 00:44:48
Should You Segment Campaigns by Match Type in Amazon PPC?
Oct 15, 2024 – 00:41:38
How to Launch Your Product on Amazon: A Complete Guide
Oct 15, 2024 – 00:47:56
How To Grow an Amazon Brand to $1Million in 1 Year (Part 6: The Best Sponsored Brands Strategy for Amazon PPC
Oct 1, 2024 – 00:36:49
How To Grow an Amazon Brand to $1 Million in 1 Year (Part 5: Keyword Harvesting and Single Keyword Campaigns)
Sep 24, 2024 – 00:36:35
Amazon PPC Debate: Harvested Keyword Negation
Sep 17, 2024 – 00:50:36
How to Grow an Amazon Brand to $1 Million in 1 Year (Part 4: The Main Image)
Sep 10, 2024 – 00:56:14
Product Targeting and Product Page Placements for Amazon PPC with Mike Danford
Sep 3, 2024 – 00:50:43
The Best Keyword Research Methods For Amazon PPC
Aug 27, 2024 – 00:32:57
How to Grow an Amazon Brand to $1 Million in 1 Year (Part 3: The Media)
Aug 21, 2024 – 00:51:41
TRIGGER WARNING: We Vent About The Amazon PPC Industry
Aug 15, 2024 – 00:30:02
How to Grow an Amazon Brand to $1 Million in 1 Year (Part 2: The Campaign Launch)
Aug 6, 2024 – 00:39:49
Transitioning from 1P Vendor to 3P Seller on Amazon (with Ruben Alikhanyan)
Jul 30, 2024 – 00:22:38
How to Grow an Amazon Brand to $1 Million in 1 Year (Part 1: The Audit)
Jul 23, 2024 – 00:47:17
How To Rank Better on Amazon with Data Dive CEO - Brandon M. Young
Jul 16, 2024 – 00:30:42
Is ACOS a Vanity Metric? (Part 2: TACOS for Individual SKUs)
Jul 9, 2024 – 00:34:18
Is ACOS a Vanity Metric? (Part 1)
Jul 2, 2024 – 00:20:14
How to Audit an Amazon PPC Account
Jun 25, 2024 – 00:48:01
Improve Your Amazon Listings with PickFu A/B Split Testing (with Justin Chen)
Jun 18, 2024 – 00:30:30
What Should My Starting Bids be on Amazon PPC?
Jun 11, 2024 – 00:35:51
Advanced Bidding Strategies with Dustin Wassner from BTR Media
Jun 6, 2024 – 00:42:39
How to Retain Clients with Better Reporting Calls
May 30, 2024 – 00:53:30
Why Does Lowering CPC Increase ACOS?
May 22, 2024 – 00:29:47
Scaling Your Amazon Brand through Off-Amazon Tactics (with Brett Messieh)
May 15, 2024 – 00:45:13
Does PPC Actually Help with Organic Ranking on Amazon? (with Carly McMillen)
May 8, 2024 – 00:42:54
How to Determine Your Target ACOS in Amazon PPC
Apr 30, 2024 – 00:49:39
How Often Should You Optimize Bids on Amazon PPC?
Apr 23, 2024 – 00:39:09
Understanding Amazon Vendor Central Dynamics with Josh Cowan
Apr 16, 2024 – 00:36:50

Recent Reviews

Dwsndude

Game Changer

These gentlemen are completely changing the game! By far the best Amazon PPC content I have found. Great real world examples and practical ways to improve performance.
This nickname is cool

Best Amazon PPC podcast there is!

So stoked that Stephen & Andrew are doing this podcast, I’ve been following them for a long time and everything they say is good! Practical, understandable, love it.
Smyrna519

INFORMATIVE

This Podcast is LIFE! Funny, fun but most importantly INFORMATIVE!!!
sweper306

Next level

Top notch and worth checking out. If you’re ready to get to the next level, this is the ticket.
bugmango

Enjoying it so far!

I know nothing about Amazon ads so starting at the basics here and being walked through how the process works is great. The encouragement to not over complicate things makes me feel like I have a chance of figuring it out.
Squeak

Informative and to the point

These guys do a great job of providing actionable advice for managing my clients Amazon ad spend. As someone new to the space, I find myself constantly implementing strategies from this show.
Messy dressy

Informative

Looking forward to more content!!
Stephen's MacBook Pro

Excited for this show!

I’ve been a fan for Stephen forever and have a secret crush on him
6Price

Good Show

I’ve been eager to learn more about Amazon Ads… happy to have come across this podcast. Hoping it helps me out with scaling my campaigns.
Haley1515

Great Info

I’ve been looking for an informative Amazon ads podcast to help me out with my campaigns. Stephen and Andrew bring some good insights that I will definitely be implementing in the weeks to come.
OwenMatthews_01

Best Amazon ads podcast out there!

These guys bring the best tips, practical strategies, and overall Amazon ads knowledge!