The Dealer Playbook is a fantastic podcast. If you’re in the automotive industry or an adjacent industry- listen to this podcast. There is so much helpful information that is shared and great guest speakers that shed light on the industry from a macro point of view and industry trends. Michael is an awesome host that brings good perspective, positivity and inspiration to this industry and his work.

The Dealer Playbook has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

Even if I don’t think the guest or topic for the week are relevant, I always end up with a great take away. Cirillo is solid.

I’m a huge fan of Michael and his approach to podcasting. It’s both fun and informative. Thanks for having me on and for offering this resource to dealers!

Michael is the same guy no matter where you meet/see/hear him. This podcast is a must for all those in retail automotive! Kyle Mountsier -ASOTU

Michael does a fantastic job pulling the best out of each person he interviews. Creating a podcast with value added and relevant information for our industry. Each interview sparks ideas and shared best practices that we can all learn from!

Michael has created a great show with Dealer Playbook. First off, the show has depth. Even those not in the automotive industry can find extreme value because the diversity of guests Michael brings on. On top of that, his consistency is very impressive. I know that I’ll have great content waiting for me weekly, many years strong 💪🏽!!!

The Dealer Playbook is a must-listen for those in the retail automotive space! If you’re looking to level up your business, you’ve come to the right place. Engaging conversations, actionable tips, and insights into the industry abound. Can’t believe an incredibly valuable resources like this podcast is FREE! 🤩

Michael asks good meaningful questions to get real information out of his guests. A true professional and on top of his game.

Michael’s voice should be across every platform, as a voice of reason and someone who can ask tough questions and still make you laugh. Looking forward to more of this season!

Michael asks great questions and is very selective about the guests he invites.

All fluff and small talk with 20% substance

Very good and easy to follow tips to help in all areas of business no matter what business. Thank you so much!!!

If you want to level up in the retail automotive space, this is a must. I would encourage anybody that is trying to create and edge in there career to not just listen to this podcast but to treat it like and education resource because that is really what it is. Thank you Michael for creating this and for making it what it is for so many of us.

I am new to the show but love the delivery of style of this podcast. It is easy to listen to and very informative! Thanks!

Their variety of guest and YEARS of regularly released episodes has tons of tips, tricks, and strategies for everyone from salesmen just walking on the floor to the veterans who’s been doing this for a decade. I fully recommend this podcast to every single person in my Dealership.

Michael and his Guests consistenly deliver great value that is sure to help you grow and be successful.

Michael and his wide-array of guest experts give you the tools needed to grow your business and quite possibly improve your life. Marketing, sales, branding...the list goes on. Listen and learn!

Incredible information in every single episode.

Michael is an amazing, incredibly knowledgeable host. Each episode is easy to digest, filled with key takeaways and guests who provide just as much value. I highly recommend listening and subscribing if you haven't already!

As a small business owner, I enjoy listening to Michael and his guests. Give it a listen!

You'll not just love the podcast, you'll love the host and the way they interact with their guests and listeners. Definitely a must listen to!

Absolutely great guest with interesting angles of approaching customers in this industry. From the beginning topic of a perfect “opening line” to what to observe in body language and what to listen to verbally. I gotta get this book to dive into before I officially get out on the showroom floor !! I just recently started listening to this podcast & became a favorite quickly! Mr. Cirillo is a genuine curious and amicable host who takes time to explain topics in layman terms for rookies like me but delved in depth enough to satisfy seasoned salesmen !! I’d recommend listening highly !!!

Michael is great to listen to and always brings value on every episode. I’ve been listening now for just about a year and have learned so much!

Not the typical hubris we see in the industry. Instead, this podcast presents smart conversations that get results.

Above all, I absolutely love the show. Great information, tips, and practical life advice are all in this podcast. Perfect for well established dealerships and even good advise if you’re not in this industry. Majority of the episodes are put together very well although some of the episodes do not relate to my situation. I’m just starting out so a lot of the information, I feel is for more established dealerships. I still give it 5 stars because it’s perfect for future use and definitely worth the time to listen!

After working in the automotive sales industry for the last 11 years, I've been able to up my game thanks to the helpful insights and various topics of shows like The Dealer Playbook and being able to utilize the information I receive and really harness it, my customer count is growing heavily and have earned me a lot of freedom both financially and schedule wise that I have never experienced before! I have been really impressed with the calibur of guests that have been on the show because Michael Cirillo (and Robert Weisman) have continually brought the best and brightest stars of the automotive world the share their insights and experience with everyone out there listening from the beginning salesperson to the most seasoned veteran as well as guests from outside the sales arena, like internet marketing and branding specialists, BDC experts, and management personnel that give us a greater range of ideas from all across the automotive spectrum. It has quickly become one of my favorite podcasts and each week, I'm steadily waiting for the latest recording to drop into my subscription feed. I love it! -William J. McCormick (Charleston, WV) #TheWilliamJWay

To me there’s nothing better than a platform full of great ideas to implement in my own store and to get these ideas from a respectable person with integrity. Michaels guests support a great mix of topics and ways to approach them. I always feel like Michael has a natural skill of asking the right questions with his guests. I highly recommend subscribing and getting your weekly notification to this refreshing deep dive of our industry. You’ll look forward to the next one every time.

The Dealer Playbook has been one of the best resources for ideas as a Digital Marketer. Michael’s guests and his own advice is inspiring. Each time I’ve listened, I’ve learned something. Since I started this podcast, my sales have increased overall just from employing a couple of little things here and there that I have heard. These little sparks put together can create solid changes in your sales approach. I recommend it highly!

Love the knowledge & skills Michael & his guests are sharing.

You are killing it! I love the logo, your pic is great! great branding! Editing is great! Seriously, I've gotten so much from your show! Best content for the auto industry. 9 years in the car business! You are changing the game for me! God bless you in all your endeavors.

I've listened to a lot of the podcasts and it seems like a lot of fluff and little to no detail. The title of "How to sell more in less time" is completely misleading. Instead the entire episode is "why" and not "how" to do it. Somebody choosing that title already has their "why."

I'm new to the auto industry and very eager to learn. This podcast from Cirillo has helped me to understand what it takes to build a business and stand out from my competition. I look forward to sharing my success story after applying what I've learned from all the guests.

I love getting my day started listening to Michael and the wide variety of guests he brings on the show. They are always insightful and help motivate mei to become a better professional. Thank you for what you guys do and keep up the good work.

Definitely enjoyed the interview with Grant Cardone on his new book. It really confirms my drive, and determination, which most find exhausting. After this podcast, I will definitely download the audiobook!

Amazing podcast pumping out some amazing content. To make ANYONE in the automotive business bigger, faster, stronger no matter what your title is. Great host, awesome guests and TONS of awesome information.

Just started listening this week. Already heard about 20 episodes. The ability to constantly learn and improve offered here is invaluable. Thank you guys!

Michael's content, guests and real-world knowledge are invaluble to new automotive professionals. As a new auto sales consultant, I've relied on The Dealer Playbook to prepare, overcome and progress in the auto industry. Thanks to Michael and his staff members, guests and colleagues. Ian C. Sullivan, AutoNation Honda Dulles

DPB is a great podcast if you work in the Automotive space to keep you at the top of your game. Quality guests and always serving up fresh ideas from many different angles.

I've been following TDP for a few months now. I finally got the owner of the dealership to listen and now he's binging TDP! I love the actionable tips, and advice!

If you're in the automotive sales industry, you need to subscribe. Michael has taught me so much over the years and now I enjoy tuning into his podcast to learn even more. Can't recommend enough.

Robert provides GREAT tips, techniques & processes to put into action to be successful!

I am almost 27 years old and work in the auto industry as a car salesman. I have been in this industry for 8 months and my Sales Manager referred me to this podcast pretty early on. I procrastinated but finally started listening a couple of weeks ago. This podcast not only helps me in the auto industry but also in life and business. There's so much useful content from how to maximize your social media presence to how to organize all aspects of your life to achieve poductivity and everything in between. Very impressed so far and looking forward to learning more and listening regularly.

One of the best playbook for dealership. If you haven't listening you have loss experience that you will probably need.

I've read a book by Michael, and I moved on to the podcast. What a great resource! I cannot stress listening to this enough if you're in automotive marketing.

I left the dealership business a couple years ago. I was disappointed in the entire experience of selling cars with no “training” or guidance. I was your average 7/8 car guy needless to say. I was 25 at the time and my biggest mistake and regret is that I treated my time at the dealership as a J.O.B. It wasn’t until a year and a half later that I discovered The Dealer Playbook and came to the realization that I was a complete fool for leaving but things happen for a reason. By listening to the DPB I discovered the Gary Vee’s, the Grant Cardone’s, the Mike “the Chevy Dude” Davenport’s, the Robert Weisman’s of the business. I took it upon myself to study the art of selling and really give it my all this time around. Im proud to say I’m back at the dealership I left 2 years ago with a whole new outlook and ready to OWN IT and make a killing. Thank you Mike for all the GEMS of knowledge you and you’re guest have provided over the years. I seriously throw on the podcast on my way to work to get me in the mental zone every morning and on my lunch breaks!

I found The Dealer Playbook looking for some F&I resources. I am a Financial Sales Manager for a major Powersports manufacturer and the insights from this podcast help me keep the creative ideas flowing in the dealers that I work with. Thank you for the great guests and great interviews!

Truly one of the best podcasts out there for sales. Keep up the awesome work!!!

This is by far my go to source for solid information and advise for developing my professional automotive sales careers. I listen daily and repeat often. For a solid education start at episode #1 and keep moving forward.

I have listened to all of The Dealer Playbook episodes and find them very informative and motivational. Michael Cirillo is great even for auto dealer information, but also outside the industry. His podcasts are great for leadership information as well.