Recent Episodes
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A Startup Misogi (A No Whisper Ideas Post)
Apr 29, 2025 – 00:08:00 -
How to Pick Which (Of Your Many) Ideas to Pursue
Apr 24, 2025 – 00:23:45 -
Giving Your Startup an Identity
Apr 4, 2025 – 00:25:26 -
Extreme Quality
Mar 20, 2025 – 00:26:12 -
How I'd Start a Startup in 2025
Jan 10, 2025 – 00:27:03 -
Testing an Idea Live on the Pod, Part Two: AI for Parenting
Jan 2, 2025 – 00:25:15 -
A Live Idea Test: AI for Parenting
Dec 11, 2024 – 00:17:50 -
Thanksgiving Mailbag: Are all the good ideas taken? What should I do about AI? What single skill should I focus on?
Nov 27, 2024 – 00:21:25 -
Three Ways to Approach Your Startup Like a Pro (Encore)
Nov 21, 2024 – 00:21:54 -
How to Engineer Luck
Nov 13, 2024 – 00:20:23 -
How to Productize Your Customer's First Step (Encore)
Nov 8, 2024 – 00:20:56 -
A Thing That Always Works: The 5-Minute List
Oct 31, 2024 – 00:19:03 -
Three Types of Problems Worth Your Time to Solve
Oct 24, 2024 – 00:23:15 -
Another Lesson at 40: Three Shortcuts for Getting Started
Oct 17, 2024 – 00:22:35 -
Writing Persuasive Copy That Tests Your Startup Idea
Oct 11, 2024 – 00:18:05 -
A Lesson at 40: Happiness and Hard Things
Oct 4, 2024 – 00:20:28 -
Are You a Freelancer or an Entrepreneur?
Sep 27, 2024 – 00:24:37 -
The Exciting Part - Building a Product and The Test (Part 4 of Starting a Startup Live)
Sep 20, 2024 – 00:25:02 -
Running a Concierge MVP (Part 3 of Starting a Startup Live On The Pod)
Sep 12, 2024 – 00:22:02 -
Starting a Startup Live On The Pod, Part 2
Sep 5, 2024 – 00:17:34 -
Testing a Healthcare Startup Idea Live On The Pod, Part 1
Aug 28, 2024 – 00:21:49 -
How to Spot Promising Startup Ideas (feat. the Hard Startup Myth and the Hassle Premium)
Aug 22, 2024 – 00:19:30 -
How to Choose The Right Quest
Aug 15, 2024 – 00:25:45 -
How to Find Juicy Problems (ITS Classic)
Aug 8, 2024 – 00:19:39 -
The Daniel Tiger SOP - How to Regularly Do Hard Stuff
Aug 1, 2024 – 00:18:40 -
A System to Help You Become Wildly Creative
Jul 25, 2024 – 00:21:51 -
How to Use One-Person Landing Page Tests to Find Your Differentiator (ITS Classic)
Jul 18, 2024 – 00:26:05 -
How to Not Screw Up Pricing For Your Startup
Jul 11, 2024 – 00:25:04 -
A Podcast Figuring Out Your Value (ITS Classic)
Jul 3, 2024 – 00:22:15 -
How to Prioritize as an Idea-Stage Founder (ITS Classic)
Jun 20, 2024 – 00:23:57 -
Things That Always Work and Things That Never Work
Jun 13, 2024 – 00:21:28 -
How to Create Useful Content (for people who don't think they can create content)
Jun 5, 2024 – 00:21:31 -
A Mouse Pod (How to Stand Out in a Crowded Market)
May 30, 2024 – 00:24:20 -
A Weekly Prioritization and Audit Framework for Entrepreneurs (ITS Classic)
May 22, 2024 – 00:26:51 -
Running a Concierge MVP Live (feat. the four-step Concierge MVP framework)
May 16, 2024 – 00:24:17 -
How to Start the Business You’re Not Quite Ready to Start
May 8, 2024 – 00:23:30 -
How to Take Yourself Seriously feat. The Entrepreneurship Handbook (ITS Classic)
May 1, 2024 – 00:22:15 -
A Startup Storytelling Framework for Non-Storytellers
Apr 24, 2024 – 00:24:31 -
When to Pivot and When to Stick (aka what to do with all your startup ideas) ITS Classic
Apr 10, 2024 – 00:23:47 -
How to Pick Your Startup's First Customer
Apr 3, 2024 – 00:33:12 -
A System to Do Hard Things (ITS Classic)
Mar 21, 2024 – 00:23:29 -
How to Build the First (Magical) Version Of Your Product This Weekend (ITS Classic)
Mar 6, 2024 – 00:28:45 -
A System to Generate Ideas (aka how to let your brain be a brain)
Feb 29, 2024 – 00:23:31 -
20-ish Minute Skill: The Concierge MVP (ITS Classic)
Feb 21, 2024 – 00:26:00 -
How to Create a Strategy For Your Startup
Feb 14, 2024 – 00:22:31 -
How to Build a "Skeptical Startup" - 8k per month in 10 hours per week
Jan 31, 2024 – 00:21:04 -
What if the problem you're solving isn't "painful" or "urgent"? What if it's just something you think people will want? Should you still pursue it? (feat. Linguini)
Jan 17, 2024 – 00:21:32 -
The Magic of One-Sentence Marketing
Jan 11, 2024 – 00:15:45 -
Designing a System to Actually Prioritize Your Startup This Year
Jan 4, 2024 – 00:17:10 -
Seth Godin and Brian Go Through Startup Ideas (ITS Classic)
Dec 27, 2023 – 00:49:03
Recent Reviews
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Remi RoyNothing like it!Been binging the show since I discovered it last week. At a critical point in my journey and Brian’s knowledge and approach has been immensely helpful. I’m a regular now.🧡
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sway1470Smart, Inspiring, Concise, On PointBrian helps me overcome obstacles before I even see them. I come away energized with new insights and awareness motivated to tackle my ideas and turn one into a thriving business. On to it!
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jtoddduncanGreat ResourceGood for anyone launching a business, starting their career, or intellectually curious. Delivers actionable insights, real-world advice, and good stories. Seems like an overlooked gem.
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HawaiiGolfVisionGuyBest podcastInsightful, full of helpful knowledge, great story telling, entertaining and no fluff. The perfect way to spend 25min a week to assist your business and life. I’d give it 6 stars if I could!
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EstifeHilariousFun to listen to and full of immediately actionable tips for early stage founders.
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Benny-Boo-BooGreat place to learnThis podcast has taught me so much as I research how to go about starting up my business. I found it via a random google search and have listened back to a ton of old episodes. It’s the best small business podcast I have tried because it breaks down jargon and concepts into easy to understand ideas and relatable scenarios. Thanks Brian!
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Jboy2722Short pencilA show so good you’ll have one short pencil by the end due to the amount of golden nuggets written down in your Baronfig notebook. 👍🏼
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davebudgetMatan bloomOne of the best podcasts for startups out there, Brian doing such a good job to explain complex concepts in easy to understand terms and his storytelling abilities are off the charts!! Highly recommended
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blue ocean dude dylan100th REVIEWSo stoked to be the 100th review! Congrats Brian! Started with one episode, but couldn’t stop there. 1 month and 123 episodes later and I’ve learned so much more than any startup incubator or class I’ve attended - even paid ones. Every episode, Brian shares gold nuggets of information that permeate not only startups, but also work life balance, clarity, understanding customers, how to be agile and opportunistic with limited resources. And the stories make the learning meaningful and memorable, whether it’s the tale of Penne Vodka Pete leveraging the idea of being “something to someone” by being clear on his value proposition or the pickle ball explosion, Brian pulls insights from just about anywhere to inspire you to go ahead, and get started. If you want to build a business, this podcast is the place to start.
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Dennis L. A.Great, Thoughtful, and HelpfulNew to startups and entrepreneurshipSo I have tried a fair number of podcast. This show is easily my favorite as the host always has very well thought out episodes and topics. He does an excellent job of explaining how to build a successful business without the standard jargon but well thought-out explanations.
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send john home papa blessOnly podcast I wished was longer 💯Brian makes some of the complicated theories in strategy SO easy to understand, and most importantly, MEMORABLE. His initially seeming irrelevant stories are always beautifully tied in to a handy piece of knowledge that sticks with me! He’s a talented writer and it shows!! Thanks Brian 🤘
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ASoberingSuch a wealth of knowledge! 🧠This is one of the most insightful and inspiring podcasts that I have ever come across! Brian does such a great job of sharing his wisdom and I love how every. single. episode. is absolutely jam-packed with helpful tidbits and insights. Highly recommend checking this show out if you’re in the process of getting your startup up and running - there’s something for everyone and you’re sure to learn a ton!
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CGumbySo good!Love the stories here.
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Riyaz001Must listen for anyone trying to find product market fitBrian provides practical insights on how to go about evaluating your startup idea, conducting customer interviews and running conversion tests. This structured approach was an eye opener for me, since everyone else I meet keeps wanting to build a solution on an impulsive whim!
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Data science docMust listen to for first time entrepreneursExcellent story teller. Great knowledge. 🔥
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KGB003Fast paced, tactical and actually helpfulBrian offers unique insight that feels fresh and most importantly, actionable! Compared to the played out platitudes of most business podcasts, this one really delivers
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DKD_81Incredibly helpful, tactical advice for founders and potential founders.Thank you.
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AppUser10115 Stars All Day: Relatable, Insightful, and PracticalI enjoyed the well-structured and intentional format of Idea to Startup. I found the speakers to be impeccable and learned a lot of tactical/practical insight from them. Brian has a thoughtful way of organizing the podcast in a high value way and consistently asks strong/helpful questions. My favorite podcast episodes were the Elizabeth Yin interview and “How to Prioritize as an Early Stage Startup.” Looking forward to more!
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MrChristopher503Insightful and actionable!Awesome podcast. You can really tell that Brian values the listeners time and makes every minute count in this podcast. The interviews are on point, he never interrupts and asks thoughtful questions. His solo episodes are awesome, I’m finding myself pausing to take notes frequently.
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jamilm22Great advice for entrepreneurs at all stagesThe idea to startup podcast is just awesome. Fantastic guests, the right questions by the host, Brian to help is get the most wisdom from the guest to apply to our own experience. This podcast is not only great for early stage founders but also established entrepreneurs, who want to improve and/ or grow their businesses. I love this podcast and highly recommend it.
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TonyleeMFNPractical and InsightfulBrian knows what he's talking about. He gives simple lessons that are easy to take action on. I look forward to his future episodes! Yay tacos!!!
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random1991Solid Podcast!Great show with very direct important content! Looking forward to hearing more. Also signed up to join Tacklebox!
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dhdiheejftkAdd to your podcast rotationInformative and insightful. Brian extracts simple lessons from complicated situations, all while entertaining and engaging the audience.
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AlexNSimonAmazing storytellingBrian has a way of explaining a very large idea into segmented items that are carefully articulated. This shows in the podcast and is a must listen to anyone currently building a business or thinking about starting one.
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BradleyCeeHighly impactful strategies and tactics with a refreshing take on early-stage startupsBrian clearly knows his stuff, and I'm really finding myself looking forward to new episodes. The nice thing is that he's not speaking from one-off experiences working with just 1 or 2 businesses, but rather the dozens upon dozens that have gone through his Tacklebox accelerator. And the added bonus- he shares stories of successful but lesser-known brands and founders you may not have heard about before. It's always nice to hear from folks that don't make the media rounds regularly :)
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a cororate squareRefreshing !While this podcast focuses on tips for early stage founders, the host provides a ton of useful advice for how to approach work and incorporate new ideas into your day to day. The guests are each unique and provide a great view on starting up your own company.
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Culinary TraditionsGreat PodcastThis is an awesome podcast! Informative, relevant, easy to listen to.
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KATE852Great PodcastThis is a great podcast. Super informative, honest and helpful to entrepreneurs and aspiring entrepreneurs! The host offers thoughtful tips surrounding everything “entrepreneur”. When he has guests he actually listens to them without interruption to get different ideas and perspectives on the topic. Thank you for the great podcast and keep it up!
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Steve1510153Tons of wisdomI love how this podcast can serve as an audible how-to guide that contains so many things that you need to know about how to launch a startup. I like the balance of pointed wisdom from Brian as well as interviews with successful entrepreneurs. I would recommend this as a valuable resource to any person looking to launch a start up.
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Tracy at Rock Solid AssistantsValuable Use of Your Time!My favorite element of this podcast is that by listening, we have the ability to learn from the mistakes and victories of others who have gone before us in the startup world. It's a very valuable investment of your time! There is so much business-minded wisdom offered by both Brian and his guests!
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Christina MoodieApplicable AdviceThis is a podcast that could be valuable to anyone interested in knowing more about how to launch a start up. I love that through the interviews, I was able to hear tons of tips and tricks that can apply to any startup business. Brian is such a personable and reliable resource that is easy to apply! I would recommend taking notes!
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Renee_CMThis is a great podcast. I definitely recommend!!Love this podcast
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C. HakimGreat ConversationsCan’t describe it, just one of those pods where you feel like you are in the room instead of listening to an interview. Very inspiring.
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Lady DiMareOverflowing with startup wisdom!!Brian asks all of my burning questions about entrepreneurship. This is the only podcast I listen to with a pen in my hand ready for notes the entire time. He masters the art of questioning by inquiring about all the different dimensions of being a start-up founder. To top it off, he's such an engaging conversationalist. If you've got a dream seed you want to harvest, make sure to subscribe to this podcast.
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AvantGrantExcellentIf you have an idea, or lots of them, and you’re looking for smart, digestible, and useful advice to get going—listen to this. You won’t regret it.
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AmandaDNYCLove this podcastBrian's advice is perfect for any newbie entrepreneur such as myself. No BS, just real world advice.
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Jilltess22Clear takeaways for successBrian outlines rules and steps to follow that will lead you to success (validating an idea, creating a startup) by cleverly uncovering them through successful founders’ experiences. This will motivate & inspire you.
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Biff to the futureLegitimately useful tacticsGreat show with a thoughtful host, asking and answering the questions you have about getting your idea off the ground. Can’t wait for the next episode!
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AnderAnder23The Best Kept Secret in StartupsExtremely pragmatic approach to building startups
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Luvlikes21Game-changer: this thing has substance!A lot of nebulous BS in the business podcast space, but not here!! Loving this podcast
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