The Startup CPG Podcast

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The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.

Recent Episodes
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Recent Reviews
  • Caiden Johnson | Buffmoo
    Caiden Johnson | BuffMoo
    As a 19 year old founder navigating this strange new world of CPG this podcast is an amazing resource. I find myself rewatching sometimes just so I don’t miss anything!
  • Sashi_K
    Best Podcast in the Game
    As a business owner in the COG industry (@tamarindheads), this podcast is on my weekly playlist. Such a fantastic rotation topics and who’s who in the industry. A must listen!
  • Sahithya @Chutni Punch
    Must have on every CPG Founder’s list!
    The Startup CPG’s Podcast is a wealth of information for every founder in the food and beverage space. It highlights the journeys of other founders that you can learn from, feel inspired by and can connect with. It also brings in industry experts with tremendous experience to help you understand what is truly important, what you need to focus on and how to navigate the trials and tribulations of the business. I listen to this podcast regularly as I build my brand and vision!
  • narlon1
    Learn
    The Startup CPG Podcast really helps to tell the background story— the wins, the struggles and all that is in between to bring a product to life. Highly recommended to anyone interested in going on shelf!
  • Victoria Feldberg
    Amazing podcast!
    I love the Startup CPG podcast! It is so informative and I love hearing what new brands are doing.
  • M_illy8
    One stop shop for CPG
    This is a great podcast for emerging brands to to learn about top of mind topics or gain insights from leaders in the ever evolving world of CPG. Daniel does a great job of bringing practical and relevant content to the community and it was an honor to be included in an episode!
  • Spencerhoddeson
    The Startup Holy Grail
    I’ve been an avid listener of Startup CPG for years and was honored to be on an episode talking about my brand, Gay Water, at one point.
  • Nikkiseaman21
    Love this show!
    Great podcast for anyone in or tangential to the CPG industry. Each episode always has good nuggets of info to take away that you can apply to your day to day.
  • KetanMV
    Amazing guests and insights for the CPG community!
    Love the diversity of topics, engaging guests and stories, and practical tips to take away to help improve business operations. Highly recommend. - Ketan @ Gourmend Foods
  • _JLane_
    Learn to Win in CPG!!!
    Love this podcast for knowledge from retailers and brands that you won't find anywhere else!!!
  • LEHandel
    Great info
    I love that this show provides practical, actionable insights for CPG startups.
  • Rich Gillmore
    VP Center Store
    Great place to learn about the industry
  • Millennial Albatross
    Paints with a broad brush
    The CPG industry is large and complex with many moving parts that are not intuitive to outsiders. This podcast leverages experts and those that have learned these lessons recently to help frame this educational journey in an exciting and positive light. That desire to help is a thread that continues off the podcast as well with the other efforts that StartupCPG supports. I have been featured on several episodes myself and frequent the Slack channel several times per week…almost since its founding in 2020.
  • Spencerjonanderson
    I like it
    Good podcast. Big fan of the founder features. I love different perspectives and stories on how people get started.
  • Brendan @Azabu Foods
    Hooked after just one episode - 99!
    I’ve been binging Startup CPG since episode 99 and learned so much to help launch my brand, Azabu Foods in the US from Japan. Also love the slack community!
  • BridgetGreaney
    CPG happy place
    As a CPG founder it’s so awesome to have a space to go for learning more about the industry and to hear from others tackling the same questions and challenges that I am. I’ve learned a lot from the founder conversations and genuinely feel more motivated after listening to an episode. I also find that this podcast almost feels like a conversation I am sitting in on vs. being talked down to. The hosts foster a very kind and collaborative energy. Thank you! - Bridget @ 2Betties
  • Dfudge123
    Must Listen for CPG Leaders
    Start-up CPG is the place to discover new brands and powerful insights from leaders in the CPG space. Highly recommend if you’re in CPG or wanting to get in the space!
  • Val Emanuel
    Perfect for current and future entrepreneurs
    I love this show! The guest really spill the beans and there is insight here that you cant find anywhere else. Highly recommend.
  • Barefoottessa
    I love hearing detailed brand stories
    I, and the team at Drink Wholesome, love tuning into Startup CPG because it provides granular insights into CPG businesses. We’re constantly getting new ideas for how to do what we do, better!
  • LH Foodie
    So Informative
    The Startup CPG podcast is both informative and fun! It’s perfect for keeping up with the latest in the food and beverage space. The stories are so inspiring, and the insights are invaluable for anyone navigating the world of consumer package goods.
  • Cassie at Lottie’s Meats
    The most helpful (& fun) CPG podcast out there
    So many goodies in here! This is a go-to!
  • GloriaFAGH
    Community Building
    I love that the show invites early founders and industry service providers to foster a community with built in resources.
  • veenapk
    Great insights into the CPG world!
    As a CPG founder, this is one of the most helpful podcasts to learn more about the CPG and natural products industry from key stakeholders, like buyers, as well as other founders. It’s become one of my go-to podcasts in my weekly rotation. Highly recommend listening, especially to the episode with the Daybird founders! ❤️‍🔥
  • KA93!!!
    Couldn’t be more valuable
    I honestly love this podcast and the way this host asks questions is very curiosity based and I love that for them and myself lol. Everytime I listen to one of these episodes, it solves a problem I’m currently facing in my business (shameless plug but check us out letmesnack.com) Thank you very very much for bringing such great insights!! Kudos and good luck
  • CQgirl
    My best friend on the road
    I listen to Startup CPG every day when I pick up or drop off my kids. It’s the best CPG podcast out there, packed with valuable information. As the founder of Hotpot Queen, I’m so glad to have found this community of like-minded CPG enthusiasts.
  • Rich & Buttery
    Great content!
    Love listening into the Startup CPG show. Been a guest in the past and always enjoy getting the chance to chat relevant industry topics with Daniel. Looking forward to more great content!!
  • LNE123
    So much gold advice!
    This show never disappoints - always full of really helpful and specific advice and stories from founders in CPG.
  • beckysayshey
    Best community podcast
    Thanks for having Piedmont Pennies on the pod! We love the authenticity and community this podcast fosters for all founders and early stage team members. Excited for every episode drop!!
  • Michele @ Blume Honey Water
    Founder
    Love the apparent authenticity to help emerging brand founders. With gratitude!
  • MMellieMell
    Amazing Podcast
    Startup CPG has been an invaluable resource for me in launching my brand. The podcast is always informative, thought-provoking and motivating and has helped me to better understand the CPG world and its unique challenges. - Melissa (A Little Nutty)
  • ChefElizabeth
    Educational and Exciting
    I am always excited to see the next episode! I get so much out of the conversations with founders and really appreciate the level at which they discuss running a business. I have learned so much about different aspects of the industry from buyers to manufacturers the discussions are real and to the point. Thank you so much for all the time and effort that everyone gives to make it possible. Your show gives me inspiration to keep going! -Elizabeth Thyme Saver Meals
  • ALW81USA
    Must listen
    In my “must listen” rotation. Every episode is interesting!
  • Lalaistiff
    Great for CPG professionals
    I’m a professional in the CPG space and this podcast was so helpful for my career! Enjoy the content and learning about founder stories
  • saudoso
    The best cpg advice and info out there
    As a first time founder I’ve learned so much from this podcast and their affiliated communities- the info and real world insights have been truly invaluable!
  • A2shap
    Better than an MBA?
    Having listened to multiple StartupCPG podcasts has created a level of depth and knowledge that provides MBA level insights into every aspect of the world of CPG. As Grillicious is 1+ years into this, StartUpCPG is an absolute must listen regardless of topic because it's all connected. So unbelievably valuable!
  • Danielq08
    🙌🏽
    Love this podcast and the value it brings. As a service provider for brands in retail execution, Front Page Retail, benefits from listening in and understanding the brand’s challenges, most pressing needs and how we can serve them better with merchandising and demos that truly delivers value.
  • bjl Uncle’s review
    CPGers! Get in on this!
    If you are in CPG, the Startup CPG podcast (and slack channel) are a MUST. Every episode goes on my calendar. The topics are always a meaty dive into something relevant to me and the guests are top notch, always bringing value and expertise (and often special offers). Thanks, Daniel - great job. I just wish I’d found you sooner!
  • s.ahm27
    must listen for cpg founders!!!
    this podcast is such a helpful resource for cpg founders who are newly navigating the industry! a must listen
  • D/J/B
    Extremely Valuable for CPG Founders
    I’m relatively new to the CPG industry and this has been incredibly helpful in learning about anything from distributors to go-to-market to certifications. It’s one of the only podcasts I listen to on a regular basis.
  • Bootka
    CPG Founders MUST Subscribe NOW!
    If you want to avoid mistakes we often make as entrepreneurs, learn what is happening now, get connected with all the resources you did not even know you needed, subscribe now.
  • naynardogg
    Helpful information!
    This podcast is great! There are many guests with great experiences and this is really helpful for growing a CPG brand as they have loads of advice and experience to share! A really enjoyable listen.
  • emily.pesch
    Perfect for any CPG Marketer
    Love this podcast for keeping up with all things CPG. I work at a social media marketing agency that focuses on food & bev and let me tell yah, this podcast has so many gold nuggets that I use for my newsletter…it’s truly a gold mine!
  • ksufootball97
    So helpful!!
    Really love this pod. So helpful for anyone in the CPG world. Makes this tricky cpg world not so hard to navigate.
  • GanjaGoddessGrower
    Great CPG podcast
    Great content with pitching opportunities!!
  • panzarv12
    CPG mba in a podcast
    As a founder new to the CPG space I knew I had a lot to learn and startup CPG makes learning from other founders and industry experts accessible alongside their amazing portal of online resources thank you and keep it up!
  • YLDean
    Exactly what I need
    Being in the CPG space for work, this is exactly what I need! I’m a huge fan!
  • CPGirly
    Great pod!
    Awesome information, insights and interviews for people at any point in their CPG startup journey!
  • dp_atl
    Great cpg startup insight!
    Such great exposure to how new brands are starting up in the cpg space!
  • S Misa
    Perfect podcast for CPG Founders
    If you’re a CPG founder, whether you’re new or a vet, this is the perfect podcast for you! I love the features they have with other founder guests to give inspiration and even tips on how you can launch a successful CPG business. If you’re a vet, there may be some tips to help you grow or operate more efficiently. Definitely give this a listen to and subscribe to keep up to date.
  • Ellie is awsome123
    Great info for any CPG founder!
    I wish I had more time to listen to this podcast because it’s always valuable. Thank you for sharing your expertise in the CPG world and bringing others onto the show who can share valuable experiences!
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