The Long Game

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The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.

Recent Episodes
  • Scrappy to Strategic: Erik Episcopo on Building SEO Systems, Navigating AI Shifts, and a Growth Mindset
    Jun 4, 2025 – 00:55:48
  • Kitchen Side: From Traffic to Influence - Marketing in the Age of AI (and AI Mode)
    May 28, 2025 – 00:54:26
  • Navigating the AI Hype: The Opportunity for Marketers, Optimizing for LLMs, Specific Use Cases, and Making AI More Accessible
    May 14, 2025 – 01:12:36
  • Kitchen Side: Generative Engine Optimization
    Apr 16, 2025 – 00:59:38
  • Kitchen Side: Spryng Reflections, Connection, Community, and Soul
    Apr 9, 2025 – 00:48:17
  • Person-Based Marketing, MQLs, Ice Baths, and GTM Alignment with Alice Wyatt
    Mar 26, 2025 – 01:49:00
  • Molly St. Louis on Creativity, Theatrical Storytelling, and Bold Campaigns
    Mar 19, 2025 – 01:25:46
  • Kitchen Side: Live in New York! - Part 2
    Mar 12, 2025 – 01:24:18
  • Live in New York! - Part 1
    Mar 5, 2025 – 01:10:53
  • ​​The Behavioral Science Episode with Erik Johnson
    Feb 19, 2025 – 01:08:14
  • Kitchen Side: Boots on the Ground and the Power of Vocabulary and Depth
    Feb 12, 2025 – 01:00:41
  • Startup Pricing, LLMs, Return of Quality, and Multimedia SEO with Aashish Krishna Kumar (Zuora)
    Feb 5, 2025 – 00:56:20
  • Content as Product, Mediocre SEO, and Optimism for the Future with Mark Lindquist
    Jan 22, 2025 – 01:06:34
  • Sean Ellis on the Evolution of Growth, PMF, and Testing in the AI Era
    Jan 15, 2025 – 01:04:40
  • Alex Talks to Startup Founders About SEO (Founders Common)
    Jan 8, 2025 – 00:49:27
  • Omnichannel Advertising, Attribution, and Unifying Brand & Performance with Katie Arena
    Dec 18, 2024 – 00:54:08
  • Kitchen Side: SEO Burpees, Death of Vanity Traffic, and NSM
    Dec 11, 2024 – 00:58:10
  • Chris Walker on the CMO's Dilemma, Attribution, and Modern GTM Strategy
    Dec 4, 2024 – 00:50:42
  • Kitchen Side: ChatGPT Search, EOY Planning, and Productivity Systems
    Nov 27, 2024 – 00:55:37
  • Kitchen Side: The Operations Episode with Gray MacKenzie (ZenPilot)
    Nov 20, 2024 – 00:57:35
  • Why Human Expertise Matters More Than Ever in Content with Katie Kelly
    Nov 13, 2024 – 00:52:12
  • Kitchen Side: Working In the Business, Founder Mode, and Avoiding the Traffic Trap
    Oct 16, 2024 – 00:51:39
  • Kitchen Side: Perfectionism vs Experimentation, The Best Career Advice, and What SEO Programs Need to Succeed
    Oct 9, 2024 – 00:49:58
  • Kitchen Side: Marketers Caught in False Consensus Bias and Exploring New-ish SEO Strategies
    Sep 18, 2024 – 00:41:29
  • Building a Company in Crisis and Rethinking B2B Marketing with the RINse and Repeat Framework with Marc Thomas
    Sep 11, 2024 – 00:50:23
  • Kitchen Side: We Get Interviewed by AI Generated Questions
    Aug 14, 2024 – 00:48:59
  • Kitchen Side: Category Domination in SEO and Why Focusing on Inputs is Underrated
    Aug 7, 2024 – 00:39:08
  • Personal Branding, Online Visibility, and Belief Statements with Finn McKenty
    Jul 31, 2024 – 01:12:07
  • Kitchen side: How to Develop an Analytical Mindset
    Jul 24, 2024 – 00:56:23
  • Kitchen Side Episode 200: The Long Game Magazine Pre-Launch
    Jul 10, 2024 – 00:46:41
  • Brand Strategy, Performance Marketing, and Building Engaged Communities with Evelyn Frison
    Jul 3, 2024 – 01:20:48
  • The Flux in the SEO Industry, What Programmatic SEO Will Look Like, and Taking a Calm Approach to Business with Thenuka Karunaratne
    Jun 20, 2024 – 00:51:14
  • Kitchen Side: Identifying Strategy SEO Programs, Untraditional SEO Backgrounds, and We're Hiring a Director of Organic Growth
    Jun 12, 2024 – 00:40:31
  • Digital watercoolers, echo chambers, and big companies who write bad content with Ryan Law (Ahrefs)
    Jun 5, 2024 – 01:04:28
  • The Future of SEO & Ways We Actually Use AI (Kitchen Side)
    May 29, 2024 – 00:57:36
  • From Growth Leader to Coaching Growth Leaders, Common Challenges for Heads of Growth, and the State of PLG with Andrew Capland
    May 22, 2024 – 00:46:43
  • Algorithms and How They Impact Content, Art, Culture, and Humanity with Kyle Chayka
    May 15, 2024 – 00:57:08
  • Product-Led Onboarding, Video-First Content, and AI Repurposing with Ramli John (AppCues)
    May 8, 2024 – 00:47:46
  • Enterprise SEO, SERP degradation, and the SEO origins of Healthline with Ethan Hays (Moz)
    Apr 3, 2024 – 00:51:08
  • Modern SEO, Information Gain, and Organic Revenue Attribution with Parthi Loganathan (Letterdrop)
    Mar 27, 2024 – 00:50:54
  • Counterintuitive CRO Advice for B2B SaaS Websites, the Decision to Sell a Business, and Mental Health for Business Executives with Sahil Patel
    Mar 20, 2024 – 01:01:42
  • Product Marketing as a Strategic Role, Differentiating from Competitors, and Iterating on Company Narratives at High Growth Tech Companies with Eve Alexander, VP of Product Marketing at Seismic
    Mar 13, 2024 – 00:54:00
  • Kitchen Side: "Do Nothing," Cope Creep, and Life Lessons from Es Devlin
    Mar 6, 2024 – 00:47:47
  • The Content Ops Challenge, Scaling Great Work, Saving the Internet, and the Risks of SEO-Only Content with David Baum (Relato)
    Feb 28, 2024 – 00:46:27
  • Tactical Lessons in Change Management, the Preeminence of Messaging, and Risk Weighted Growth Portfolios with Alefiya Dhilla
    Feb 21, 2024 – 01:03:48
  • Kitchen Side: The Great Brand Marketing Debate, Snoop Dogg, and B2B Marketers Creating Confusion
    Feb 14, 2024 – 00:40:26
  • Cracking the Code of Intent-Based Marketing: Lessons from Koala's CEO (Tido Carriero)
    Feb 7, 2024 – 00:49:47
  • How Will AI Impact the SEO Profession, User Search Behavior, Businesses, and the Internet? with Mordy Oberstein
    Jan 31, 2024 – 00:52:04
  • Jenn Long on Complex Content Migrations, Keywords as Customer Research, and Content Portfolio Allocation
    Jan 24, 2024 – 00:47:13
  • Blogging is Underrated, Operationalizing Subject Matter Expertise into Content, and Scaling in Competitive Spaces w/ Nate Matherson (Positional)
    Jan 17, 2024 – 00:45:02
Recent Reviews
  • dacephas
    One of my regular listens
    Love this podcast. Great guests and real talk about marketing and startups in general. Feels like I’m sitting at a table with the guests and just having a conversation.
  • Andy Crestodina
    Driveway moments
    Different questions asked of different guests. This is not a typical marketing show at all. Be prepared to find yourself keeping your earbuds in and looking for quiet time to finish listening to a truly in-depth conversation.
  • TheBSper
    Awesome Podcast for Freelancers
    So many great interviews with freelancers and agency owners — especially in the online marketing and copywriting space. Definitely worth a listen!
  • Rooneyferbibbit
    Quality, engaging conversations
    In an ocean of boring marketing Q&A podcasts, Omniscient’s Long Game is an island oasis that delivers consistently.
  • Bekeleftw
    Not a regular marketing podcast
    I’m pretty turned off business podcasts but I really like this one. It’s conversations about what it’s really like building a business and operating honestly in a world full of gurus and mirage content. It’s helpful to know there are folks out there who are more interested in discovering the truth about what it takes to be build a marketing operation, rather than SEOing podcast topics to “grow an audience.”
  • Sam (BDG)
    Has Improved my marketing thinking
    He team has great kitchen sides along with valuable guests that enhance my understanding. Whether it’s marketing with email lists, or improving SEO, the team makes it easy to digest and push one’s thinking. Def suggest and look forward to future episodes.
Disclaimer: The podcast and artwork on this page are property of the podcast owner, and not endorsed by UP.audio.