The Typecast: Grow Your Art Business

Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.

And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!

Recent Episodes
  • What If We Posted on Instagram Every Day for a Month: with Katie & Ilana | The Typecast Episode 50
    Apr 15, 2025 – 50:40
  • What If I Worked Less and Had More Fun: How Art Licensing Can Change Your Life with Krissy Mast | The Typecast Episode 49
    Apr 1, 2025 – 46:02
  • What If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48
    Mar 18, 2025 – 58:15
  • What If I Made Joy My Biggest Priority in My Art Business: With Kate Smith | The Typecast Episode 47
    Mar 4, 2025 – 54:56
  • What If I Diversified My Income By Wholesaling My Art in Retail Stores: With Katie Hunt | The Typecast Episode 46
    Feb 18, 2025 – 54:21
  • What If I Tried to Make $100k/Year as an Artist in 2025 with Goodtype | The Typecast Episode 45
    Feb 4, 2025 – 48:29
  • What If We Went All In On Making Art In 2025: Reflections and Plans with Katie & Ilana | The Typecast Episode 44
    Dec 17, 2024 – 42:45
  • Type Talk, Dream Work, and Studio Shenanigans with Hoodzpah Design | The Typecast Episode 43
    Dec 10, 2024 – 43:39
  • The Evolution of a Design Career with Lettering Artist and Illustrator Jamie Clarke | The Typecast Episode 42
    Nov 26, 2024 – 54:01
  • Rethinking Marketing & Pricing Strategies for Fonts with Harbor Bickmore | The Typecast Episode 41
    Nov 12, 2024 – 41:13
  • Creative Exploration and Mental Health Advocacy Through Art with Annica Lydenberg | The Typecast Episode 40
    Oct 29, 2024 – 49:05
  • Showing up Authentically and Navigating Social Media as an Artist with Andy J Pizza | The Typecast Episode 39
    Oct 15, 2024 – 57:52
  • Create and License Fonts with Self-Taught Type Designer Matthijs Herzberg | The Typecast Episode 38
    Oct 1, 2024 – 44:04
  • How to Monetize Your Creative Passion Without Dying Inside with Lauren Hom | The Typecast Episode 37
    Sep 17, 2024 – 58:26
  • We’re Making Changes: What to Do When You Get the Sunday Scaries & You’re Self-Employed | The Typecast Episode 36
    Sep 3, 2024 – 48:27
  • Running a Lettering and Design Business with an Agent While Working a Full-Time Job with Cymone Wilder | The Typecast Episode 35
    Aug 20, 2024 – 46:53
  • How To Become A Book Cover Designer with Art Director Casey Moses | The Typecast Episode 34
    Aug 6, 2024 – 51:07
  • Branding and Client Relationships with Scott Fuller | The Typecast Episode 33
    Jul 23, 2024 – 44:07
  • A Deep Dive into Multiple Income Streams for Freelance Artists with Jessica Hische | The Typecast Episode 32
    Jul 9, 2024 – 55:35
  • Navigating Social Media as a Full-Time Artist with Fabiola Lara | The Typecast Episode 31
    Jun 25, 2024 – 51:28
  • Finding Your Creative Community in the Design World with Dan Polyak | The Typecast Episode 30
    Jun 11, 2024 – 52:35
  • Designing for The Music Industry with Dan & Nate from DKNG | The Typecast Episode 29
    May 28, 2024 – 58:39
  • How to Stay Playful and Authentic in Your Design Business with Freddie Öst | The Typecast Episode 28
    May 14, 2024 – 53:06
  • Flip The Script: Liz Mosley Takes Over The Typecast and Interviews Us | The Typecast Episode 27
    Apr 30, 2024 – 51:01
  • Should Artists Work for Free with Lennon Bone | The Typecast Episode 26
    Apr 16, 2024 – 48:18
  • The Ups and Downs Of Art Licensing: Real Talk with Elizabeth Silver | The Typecast Episode 25
    Apr 2, 2024 – 50:29
  • Staying Motivated with Passion Projects & Hobbies with Elliot Jay Stocks | The Typecast Episode 24
    Mar 19, 2024 – 44:32
  • Developing an Authentic Creative Voice While Balancing a Day Job with Gian Wong | The Typecast Episode 23
    Mar 5, 2024 – 43:50
  • Using Social Media to Land Your Dream Job as an Artist/Designer with Tyler Pate | The Typecast Episode 22
    Feb 20, 2024 – 48:10
  • How To Find Your Style & Identity As An Artist | The Typecast Episode 21
    Feb 6, 2024 – 51:33
  • From Artist to Published Author with Dawn Nicole | The Typecast Episode 20
    Jan 23, 2024 – 45:55
  • Crafting Compelling Brands, Educating Clients, and Mastering Social Media with Kristy Campbell of Pink Pony Creative | The Typecast Episode 19
    Jan 9, 2024 – 49:50
  • How Successful Artist Makes a Full-Time Income from Art Licensing with Erin McManness | The Typecast Episode 18
    Dec 26, 2023 – 49:39
  • Money, Murals, and Work-Life Balance for Artists with Phoebe Nelson of Pandr Design Co. | The Typecast Episode 17
    Dec 12, 2023 – 46:33
  • What Do Art and Illustration Agents Do and Do I Need an Agent? With Kat Irannejad | The Typecast Episode 16
    Nov 28, 2023 – 54:04
  • Growing a Graphic Design Business with Social Media with Lucy Eden | The Typecast Episode 15
    Nov 14, 2023 – 48:44
  • Growing a Passion Project and Nurturing Community with Jess Goldsmith of Women of Type | The Typecast Episode 14
    Oct 31, 2023 – 42:55
  • Finding Your Style & Selling Digital Products with Jimbo Bernaus | The Typecast Episode 13
    Oct 17, 2023 – 38:18
  • Outreach, Print on Demand, and AI for Artists and Designers with Amber Vittoria | The Typecast Episode 12
    Oct 3, 2023 – 53:36
  • Keeping Creative Experimentation Alive in Your Design Business with Kelli Anderson | The Typecast Episode 11
    Sep 19, 2023 – 49:21
  • Authenticity Over Hype: Branding and Business Advice from a Type Designer with James Edmondson | The Typecast Episode 10
    Sep 5, 2023 – 58:13
  • Art Licensing: Our Favorite Secret Income Stream for Artists & Designers | The Typecast Episode 9
    Aug 22, 2023 – 41:25
  • Creating & Publishing A Book As An Artist with Nicki Traikos | The Typecast Episode 8
    Aug 8, 2023 – 52:50
  • 7 Time-Saving Hacks for Designers and Artists: Work Smarter, Not Harder | The Typecast Episode 7
    Jul 25, 2023 – 40:34
  • Defining Success As a Creative with Michu Benaim Steiner | The Typecast Episode 6
    Jul 11, 2023 – 44:16
  • 5 Tools to Level Up Your Digital Lettering | The Typecast Episode 5
    Jun 27, 2023 – 35:52
  • Avoiding Creative Burnout and Looking for Client Green Flags with Lynne Yun | The Typecast Episode 4
    Jun 13, 2023 – 40:10
  • Pricing as a Freelance Artist: Examples, Mistakes, Tips & Red Flags | The Typecast Episode 3
    May 30, 2023 – 43:01
  • 7 Ways You Can Make Money as an Artist | The Typecast Episode 2
    May 16, 2023 – 44:28
  • How to Start a Creative Business: Art Business 101 | The Typecast Episode 1
    May 2, 2023 – 42:55
Recent Reviews
  • BingoBronson206
    Favorite Podcast to listen to while making art!
    I’ve been listening to Katie and Ilana for the last two years, and I love their conversational approach to interviewing. They always have insightful, helpful, relatable, and honest tips/advice/questions about navigating the art licensing world. Looking forward to their evolution of the podcast and the typecast!
  • T_Mikey
    Fabulous
    The Goodtype team is a genuine pleasure to listen to. They are both so knowledgeable and articulate, and always bring a beacon of positive energy to my day. Soaking in their insights and type convos never gets old! Keep crushing it Katie and Ilana!
  • afrankly
    Insight and energy for creatives!
    Katie and Ilana always bring the energy along with invaluable info for creatives. From business tips to an inspirational and exciting range of guests, I look forward to new episodes. Highly recommend!
  • designer abroad
    Business and creative
    The guests are diverse in terms of topics and style. They discuss all the topics around having a creative business—strategy, client management, burnout, creative inspiration. They’re informative while being inspiring. As a bonus, the women of Goodtype are hilarious.
  • Designs Real Quick
    Still my fave!
    The Typecast is still my favorite podcast of its kind and I don’t think that will ever change. Katie and Ilana are so engaging and fun, and they really incorporate so many different aspects into their shows. I particularly plan to revisit their most recent episode about creative exploration and mental health advocacy as I was recently diagnosed with generalized anxiety and major depressive disorders. If you’re not watching their podcast on YouTube as well (and have the ability), check them out there too!
  • Noellex1
    Love this podcast!
    Practical advice yet entertaining podcast!
  • offtheheezaayy
    Best of the Best!
    Katie & Ilana of Goodtype have such great energy, and the guests are always so insightful. Love all the education and community these two foster in our little design corner of the internet! ❤️
  • BarkyBrush
    My favorite combo of informative and fun!
    The best energy and truly talented guests! I look forward to it every week and recommend it to anyone with an ounce of interest in the type or lettering world!
  • mar11
    A great listen while I work
    I love listening to The Type Cast while I work. It is a great way to help me stay creatively focused and give myself inspiration for new things to try.
  • Home_Squirrel
    Great Informative
    Love the information, guests, and humor on the show! You feel like you’re hanging with your type besties and I always learn something.
  • pariah studio
    Hero Pod
    I don’t recall how I discovered the heroes of Goodtype, but I’ve found them to be a fun, light, invaluable adjunct to my education as a late-bloomer designer pivoting out of a different industry. Arguably more informative (and certainly more enjoyable) than my MA in Design. Follow them here. Follow their instas. Sign up for emails. Stalk their content and join the community - they’ll be the best tool in your creative toolbox. Promise!
  • MonniWH
    Creative Geek-Out any time I need inspiration
    I love tuning in and re-listening to some older episodes when I need to get out of my head. Great laugh and learning how to make my side hustle work for me.
  • 😎👏🏼😎
    FUN and INFORMATIVE
    Feels like you’re hanging out with design friends. Love the fun and easy going nature of the hosts. They always bring on guests that have such great nuggets of info.
  • Big Bad Wolfe Creative
    LOVE
    LOVE this podcast! I really enjoy design podcasts for inspiration and the ladies of Goodtype make this podcast so fun!
  • cschultheis
    Everything You Ever Wanted to Know About Running an Art Business
    I could listen to the Typecast talk about art business all day. I love that is relatable and informative. They have cultivated a community of typography lovers. Their guests are an added bonus 💖
  • HollywoodU user
    Love love LOVE
    The Typecast is so much fun and has been so helpful in getting me out of creative slumps. So grateful for y’all! 🩷
  • Elmsie Designs
    Supportive and Informative
    I love me a good design podcast and this one is so great and not boring. Love the guests and the nuggets of information that are shared.
  • marsattacksdesign
    the best of the best of the best
    Smitten like a kitten with these two! Such great energy and guests with magnificent insight!
  • Victoria F Jones
    The Goodtype gals are amazing!
    Ilana and Katie are absolutely the best and give the true story of what it’s like working in the creative industry. The podcast episodes are easy and engaging to listen to and it’s great to hear from other creatives in different areas of the industry that they interview. I highly recommend this podcast!!
  • Krin710
    I love Typecast!!
    Such a fun listen and love the hosts. The exact niche my life needs.
  • KristinewithaK
    Fantastic Resource and a Fun Listen
    This podcast is a wonderful resource for creatives and designers. Katie and Ilana bring such a great energy and are so fun to listen to. I’m so grateful to creatives like them, and their guests, for sharing their knowledge and experiences so authentically and generously with their audiences.
  • lostmymind
    Smart and friendly
    Super knowledgeable without getting pretentious which is not easy in type.
  • Wellthy Design
    Katie & Ilana are phenomenal
    Katie & Ilana are such powerhouses and I always glean something from listening to them share their experience. Fun to listen to as well!
  • NotYerMum
    Multidisciplinary Go-to
    If you work with letters and people in any capacity, you will get something out of this. Instead of a paid course, they make education around the design world accessible. It only costs your time and attention — you will definitely get something out of tuning it!
  • Susan E in RVA
    Hanging out with fun friends
    This podcast feels like two of your cool creative friends invited you to join them for coffee, and introduced you to another one of their fun friends. Every episode makes me giggle and inspires me. Katie
  • anisruiz
    A little bit of EVERYTHING!
    I love this podcast so much! First, because Katie and Ilana are super cool hosts. It has your daily dose of inspiration, advice and tips to start and build your creative career!
  • El_AllTheNicknamesAreTaken
    Always Great Listening
    The tips. The energy. The humor. The guests. Just all the things make this such a wonderful podcast to listen to and I’m always thrilled when a new episode drops.
  • mariooo22
    I love this podcast!
    I always feel inspired after listening to this design podcast. Lots of fun and useful nuggets for designers young and old.
  • Kim Leyba
    My favorite podcast
    I love this podcast. It’s one of my favorites. I only have a few that I listen to all the episodes and this is one of them. I’ve been following Katie and Llana for years and love everything they do. Love how down to earth they are and willing to respond when you reach on. Excellent!!!
  • Rebe_B
    The best!
    I love this podcast! It’s just like chilling in the living room with my design buddies that know so much more than you! The convos and all this information is pure gold!
  • lynk;)
    one of my faves
    Katie and Ilana are two of my favorite hosts. I love listening to them and the journey. one of my go to design shows, everyone should listen!!!
  • Alonwye
    Excellent topics!
    I really don’t listen to podcasts, for all I listen to audio books. But the topics presented here are very informative, and cover an amazing range. Everything is so easy to follow and understand!
  • Barsu11
    Grow Your Art Business
    Love it! So insightful of typography and great to listen to!
  • iheartdesignanddogs
    Love feeling connected to the design community!
    Working from home, it’s easy to feel isolated. I love the TypeCast and GoodType because they are excellent and bring the community together virtually. I feel more connected and on top of trends in the industry! Thank you!
  • lttlpesty1
    New Here! Love Goodtype
    Hello! I am new here. I was part of the Good Guild and follow along with Goodtype, goodtype.us, and love this “dynamic duo”. I enjoy all of their content which is given with an authentic love for an industry I adore! I cannot wait to listen to more episodes!
  • Sailor the Mermaid
    Love!
    Fun to listen to! How can anyone not enjoy this?!
  • shannielizabeth
    The best podcast for creatives and designers!
    I started listening to the Typecast after my first “Kernference” in 2023 (a type/lettering/design conference with the nicest attendees and hosts!). As a new designer getting out into the field, this podcast has armed me with so much knowledge and confidence!
  • Abbie_22
    I learn so much every episode!
    I always look forward to this podcast – not only is it informative, but it's a fun listen! Would recommend. :)
  • awshoots
    So Good
    This is such a great podcast. Katie and Ilana both have fantastic energy and a wealth of design world knowledge to share. Also the guests they have on are spectacular.
  • ceedoubleubee
    Great Casual Conversations for Artists
    I look forward to these casual conversations every time there is a new episode. I always wind up having ideas or learning something new or even just relating to what artists are saying about their work or career. Basically, aspiring artists should listen to this podcasts to feel validated AND get helpful tips for moving forward.
  • Ams pitz
    Dear katie and ilana
    I am a nurse and an artist - trained as a Costume Designer and wardrobe stylist. I wanna tell you that you’ve completely changed my life at a time when I needed a change, as i am transitioning out of nursing and back to my creative self. your warmth your humour your generosity, your intellect, your experience, your expertise, your humility…I could go on but I’ll say that you deserve all the success you can get and way more, prosperity forever of all types for you. I am certain you’re giving a lot of people a chance for success - professionally and humanly - including me! every time I hear anyone on your podcast - a designer or resource, or anything random - I write it down immediately even if all I have is a crumpled wet napkin and a pen that has all the napkin fibres on it. I listen to you when I’m driving. I listen to you when I’m cooking. I listen to you when I’m designing. Thank you for really putting yourselves out there and inspiring me to do the same! I never thought i would be setting up an instagram account or a website - and licensing? Well, that’s for successful people, but thanks to u i can see the horizon and its full of possibilities!
  • b4099
    I LOVE THE TYPECAST
    Listening to The Typecast by Goodtype is like stepping into the art studio you’ve yearned for all your life. It’s filled with knowledge, excitement, laughs, and of course plenty of natural light. Katie and Ilana’s enthusiasm and energy for creating is infectious. And there’s no area of lettering, stationary, graphic design, product selling, and all around creative business topics they don’t touch, because they have done it all. It’s so refreshing when you find creatives so willing to help other creatives. <3 I make sure to put this podcast on when I am feeling creatively overwhelmed, or in the dumps and it always leaves me feeling re-energized and excited to tackle whatever my newest project is. They make every episode a joy to listen to. It's more than just a podcast; it's a beacon of hope and encouragement for anyone daring enough to chase their biggest design dreams. They also have mastered the art of laughing into the mics without full sending the audio, or overstimulating me! Big win.
  • Arissss12345
    The best!!
    Ilana and Kate have best energy and always make me laugh. I learn new things every episode and feel like we’re friends in real life.
  • Dzat86
    Love it
    So charismatic and easy to listen to. I love their chemistry!!!
  • Yaya495
    Don't miss out!
    Love listening to these 2!!! Great energy, ideas and inspiration!!!
  • jpbjork
    Typography 🤌
    Love hearing from fellow type nerds like me!
  • Katie_jean
    Excellent podcast for type fans, designers, and creative business owners
    The Type Cast is such an exceptional and amazing podcast. Katie and Ilana are fantastic hosts and discuss topics that are relevant to designers, freelancers, and business owners across multiple creative fields. They also have the absolute best guests! I still listen even if it seems like a topic that I might not have an interest in because there’s always great nuggets of wisdom that I can apply to my business and creative practice. 5 stars, 10/10 definitely recommend!
  • chrisjernigan
    A favorite show jam packed with value and laughs!
    Ilana and Katie host one of the best design podcasts around. Each show is packed with useful info presented in an engaging and often funny way. Great guests and great conversations. If you’re writing in any design space, you’ll love this show!
  • Kikibb
    Amazing Graphic Design Podcast
    I love this podcast and it’s definitely one of the best graphic design podcasts I’ve ever listened to. It’s very insightful and I really love the guests they have on this show. I learn many new things whenever I listen to an episode! Would highly recommend this podcast to anyone who’s at all interested in graphic design, typography, etc.
  • Thisiseucalyptus
    All time favorite creative podcast!
    Katie and Ilana always manage to make me laugh, and facilitate interesting, insightful discussions with their guests. I love that they highlight transparency and building up others in the creative community. As a graphic designer, I’ve found the information shared to be really helpful and inspires me to push myself in my own practice. Always looking forward to the next episode, thanks for all you do!
Disclaimer: The podcast and artwork on this page are property of the podcast owner, and not endorsed by UP.audio.